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HONEST by Bruno Pieters

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  • Shucks
    Senior Member
    • Aug 2010
    • 3104

    HONEST by Bruno Pieters

    http://www.honestby.com/


    Designer brief

    Honest by.
    Honest by offers exclusive designer items made in a limited quantity (from 10-50 pieces/item) and produced in an ecological and animal friendly manner. Invited designers can choose to create one piece, one look or one collection for Honest by which we will purchase 100% before delivery.

    Transparent.
    Honest by has a 100% transparency policy. Honest by is the first brand in the world to communicate all information about a product including the mark up on each garment.

    Organic.
    Honest by has conducted an extensive, one year research on certified organic supplies of the highest quality. We would love to share this information with the invited designers and suggest these materials for their Honest by collaboration.

    Charity.
    20% of Honest by profit goes to charity. The choice of the charity can be made by the invited designer. The remaining 80% will cover our costs such as staff, expansion and buying new collection. This information will also be communicated online.

    Motivation Honest by.
    Offering organic designer products in a transparent structure. Raising money and awareness for causes we believe in.

    Promotion.
    Honest by was launched worldwide in 2012. Promoting the brand is the job of the Honest by team in Paris and Antwerp. The designer is not expected to do any promotional work. Honest by can collaborate with a PR company chosen by the designer to arrange interviews etc. If the designer agrees, Honest by asks him/her to do one interview + black and white portrait (or film) for the Honest by news feature.
  • Dropt
    Senior Member
    • May 2009
    • 405

    #2
    I'm pretty sure that post belongs to "Designers and their work" section.

    Comment

    • Shucks
      Senior Member
      • Aug 2010
      • 3104

      #3
      yeah wasn't sure where to post since it's gonna be not just pieters but other invited designers too... but mods feel free to move to wherever.

      The 100% transparency is an awesome concept imo.

      Comment

      • Faust
        kitsch killer
        • Sep 2006
        • 37852

        #4
        from FT
        Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde

        StyleZeitgeist Magazine

        Comment

        • Macro
          Senior Member
          • Apr 2008
          • 351

          #5
          This concept is brilliant, but it needs some serious publicity and some big names to pull it off and become a success story.
          It'll be interesting to see where this goes in a year or two.
          every man has inside himself a parasitic being who is acting not at all to his advantage

          Comment

          • Faust
            kitsch killer
            • Sep 2006
            • 37852

            #6
            Just send the press release to Bono.
            Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde

            StyleZeitgeist Magazine

            Comment

            • eleven crows
              Senior Member
              • Mar 2011
              • 546

              #7
              this is p cool. i really like the above linked skirt and these trousers.

              there is a wealth of information about each of the garments on the bottom of each page. the price calculation especially; being someone who is ignorant of this side of things.

              it'd be nice to know who they've roped in to do the upcoming collections.
              Last edited by eleven crows; 02-03-2012, 09:03 AM.

              Comment

              • Shucks
                Senior Member
                • Aug 2010
                • 3104

                #8
                Originally posted by Macro View Post
                This concept is brilliant, but it needs some serious publicity and some big names to pull it off and become a success story.
                It'll be interesting to see where this goes in a year or two.



                it's already getting HUGE levels of attention. i think vanessa friedman is right - it could be a bit of a game changer...

                Comment

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