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SHIRPOTREB by Lena Makashova

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  • Faust
    kitsch killer
    • Sep 2006
    • 37852

    SHIRPOTREB by Lena Makashova



    I actually found it on JC Report, and I quite like this! Sorry, the pictures are kind of small.







    From JC Report:



    Elena Makashova gave new meaning to the Soviet-era world when she
    established her trademarked line in 1999. Founded under the name of Shirpotreb, which literally means, "goods of mass consumption," her intention was to, "protest against eternal haute couture clichés."




    "In the early '90s, after the fall of the Iron Curtain and when
    unheard-of luxury flooded the country with glitter and fake gems, I
    felt I needed to stay close to original Russian design," explains
    Makashova. Today, she is one of Russia's most novel designers, an
    original talent who combines high fashion standards and creative ideas
    with moderate prices. As a result, her exclusive collections remain
    widely affordable.




    When all the glamour of Western fashion burst into western Russia,
    Elena Makashova immediately lost most of her rich clients, who turned
    to glitzier labels. The "new Russians," who made fortunes overnight
    suddenly hated the idea of wearing, "fashion goods of original Russian
    design," recalls Makashova: "it was as if, for them, quality came from
    the West." Yet other clients - stars and influential intellectuals -
    have stayed loyal over the years. "They have a different mentality,
    they understand the work of designers such as Rei Kawakubo or Yamamoto and don't need gold and fur on every outfit," explains a local fashion critic. "Elena's clothes speak to the intellect."




    This season, the self-taught, post-Soviet designer showed a military
    chic collection presented on models, most of which wore United Nations
    blue helmets. "Staging 19th-century petticoats, tank tops, UN helmets,
    and chunky military boots, Elena's approach to fabrics has something
    Japanese about it ? scrunching linens and chunky cottons with
    treatments, and using them in asymmetrical observation-balloon coats,
    cut-off-at-the-knee jumpsuits, multi-pocket frock coats, lovely layered
    frocks, and great waxed canvas trench coats," comments Godfrey Deeny,
    editor of Fashion Wear Daily. Going for military chic can be
    famously cliché ? even offensive ? especially in a country where the
    Red Army is still in every mind, but Makashova's cutting skills and
    senses of style and humor turned the collection into one of the most
    inspired shows of Russian Fashion Week.




    Looking towards Paris to present future collections, Elena Makashova is a name with a promising future. Need a touch of Ann Demeulemeester
    crossed with Yamamoto's fluid sense of proportions and soul-searching
    Russian romanticism in your wardrobe? Look for the cool wind blowing
    from Russia's Elena Makashova.



    Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde

    StyleZeitgeist Magazine
  • Faust
    kitsch killer
    • Sep 2006
    • 37852

    #2
    Re: SHIRPOTREB by Lena Makashova



    From Russian Fashion Week website (translated)



    Lena Makashova is our most intellectual designer, the Russian Yohji Yamamoto. Shirpotreb is one of the most successful Russian labels. It is for people without fuss - comfort and utility are embedded in the concept of the label, manifested in crumpled fabrics and free-flowing silhouette. Makashova dislikes that fashion in Russia is automatically associated with sexiness - femininity in her collections need not be provocative.

    Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde

    StyleZeitgeist Magazine

    Comment

    • Avantster
      ¤¤¤
      • Sep 2006
      • 1983

      #3
      Re: SHIRPOTREB by Lena Makashova



      I saw this on JC Report as well. Looked nice but after doing a little search and seeing more details I am quite impressed!



      Some pictures from 2006 S/S Collection which I rather liked:





      let us raise a toast to ancient cotton, rotten voile, gloomy silk, slick carf, decayed goat, inflamed ram, sooty nelton, stifling silk, lazy sheep, bone-dry broad & skinny baffalo.

      Comment

      • Avantster
        ¤¤¤
        • Sep 2006
        • 1983

        #4
        Re: SHIRPOTREB by Lena Makashova



        And some from 2007 S/S. I quite like the look of the fabrics. Wonder what her price points are like?





        She puts guys on the runway as well :-)





        let us raise a toast to ancient cotton, rotten voile, gloomy silk, slick carf, decayed goat, inflamed ram, sooty nelton, stifling silk, lazy sheep, bone-dry broad & skinny baffalo.

        Comment

        • Faust
          kitsch killer
          • Sep 2006
          • 37852

          #5
          Re: SHIRPOTREB by Lena Makashova

          These are brilliant! Thanks, Avanster. I doubt it's expensive, one of her things is trying to keep the prices moderate. I don't know if anyone carries her outside of Russia though.
          Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde

          StyleZeitgeist Magazine

          Comment

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