I have been asking myself lately; What ever happened to the style of clothing determining your market and not the price?
Although this may sound very rudimentary and naive, it is something that I have been pondering for a while. Now I understand why Gucci, Prada, Louis Vuitton, etc charge what they charge because they are marketing a life style, a social class. But what about companies such as Carpe Diem, CCP, Raf Simons, Yohji, etc.? I know, in a sense they are doing the same thing but some of this stuff is so expensive that they lose an even bigger chunk of what is already a really really small target market.
Now don't get me wrong, I appreciate all this clothing (which is one of the main reasons I make this topic) and I understand they use some of the most cutting edge technology (fabrics, Raf, etc.) and fantastic fabric/materials, (Linea, Carpe, CCP) but what about a happy medium? I don't mean for any of these companies to be the next GAP, just to be fair. One company I am always impressed with in terms of cut, quality, fabric is Rag & Bone. Thier prices are nothing to scoff at but at the end of the day you can't buy a Honda civic with the expense of one of thier leather jackets.
So what is all of this for? To limit the market? To keep the clothing accessible to some and not to others and keep the clothing exclusive?
To me, the clothing itself makes it exclusive. A company like Carpe and CCP has total control of where it goes in terms of market place. If it wants to stay exclusive even with lower pricing, sell to the same retailers who support that sort of aesthetic.
I'm not really sure what the reaction for this is going to be but there are some very intelligent individuals on this board with extensive fashion knowledge, more so than myself, so I look forward to the discussions.
[:D]
Casius
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