I was thinking about recent proliferation of designers - the sheer number of designers we hear about has increased dramatically, yet I personally don't see ANY noteworthy creations taking fashion industry by storm. Nothing impressive has come out lately - it's all either commercial cookie cutter shit, or over-conceptual nonsence.
So, I was thinking what to attribute this to. What came out of my analysis is the following reason; the sheer number of magazines recently have increased astronomically. I read somewhere that there are 60 new titles that come out every year. To fill pages and differentitate themselves, they will write about 2-nd tier, 3-rd tier, Nth-tear designers (and artists, and musicians, etc.).
On the other hand there has been proliferation of PR agencies. Any Madison Ave. rich bitch who went to a prestigious high-school can tap into her old network of friends and charge her clients for creating hype. As we have witnessed, beginning in the 90s, that commerical success = right kind of PR, this seems to be the de facto modus operandi (I can't believe I just wrote that, Orwell would kill me) for a lot of designers. It's not about making good clothes, it's about getting in the right magazines.
What do you guys think?
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