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Bruno Pieters to design for Hugo Boss

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  • laika
    moderator
    • Sep 2006
    • 3787

    Bruno Pieters to design for Hugo Boss



    Here is an interesting tidbit from WWD:



    HUGO RIGHT AHEAD: Could Hugo Boss AG, headed by executive Bruno Sälzer, soon be welcoming another Bruno into the fold? Word has it the German fashion giant has been in talks with Belgian designer Bruno Pieters
    to helm its Hugo Hugo Boss brand. It is understood Pieters would design
    Hugo women's, men's and accessories collections. A Hugo Boss spokesman
    said he could not confirm any design hires.

    ...I mean the ephemeral, the fugitive, the contingent, the half of art whose other half is the eternal and the immutable.
  • Faust
    kitsch killer
    • Sep 2006
    • 37852

    #2
    Re: Bruno Pieters to design for Hugo Boss (?)



    It doesn't make any sense to me. HB is doing very well as far as I know - they don't need a revival the way all these old-school Brit brands have been craving, for example. Their strength is suits and generic workwear of decent quality - what could Bruno give them?



    Thanks for posting, laika.

    Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde

    StyleZeitgeist Magazine

    Comment

    • laika
      moderator
      • Sep 2006
      • 3787

      #3
      Re: Bruno Pieters to design for Hugo Boss (?)



      I wonder if it's not more about how Bruno Pieters in doing.....[*-)] Perhaps he needs this?



      It is certainly very odd; the Italian aesthetic that Hugo Boss has going (their casual stuff sometimes looks like grown up Diesel) seems to be in complete opposition to BP. Or most other Belgian designers for that matter.



      On the other hand, I think Hugo Boss is pretty good value--the quality is more than decent, I would say. So this might be something to look forward to.

      ...I mean the ephemeral, the fugitive, the contingent, the half of art whose other half is the eternal and the immutable.

      Comment

      • laika
        moderator
        • Sep 2006
        • 3787

        #4
        Re: Bruno Pieters to design for Hugo Boss (?)



        It's official--Bruno Pieters will be Art Director for Hugo Boss.



        Report via Lena at tfs:



        Hugo Boss Brand Appoints Creative Pair


        Published: Friday, April 27, 2007

        By Miles Socha and Arthur Zaczkiewicz

        PARIS ? Hugo Boss AG on Thurs*day named a new creative duo for its Hugo
        brand, with Eyan Allen as creative director and Bruno Pieters as art
        director.


        The creative structure is a new one at Hugo, a trendy label founded in 1993.


        The previous creative director was Volker Kaechele, who left the company in December.


        Allen, who will be coordinate the collection and manage the creative
        team, has held similar posts at Ellesse, Nike, Puma and Adidas in
        Europe.


        Pieters, who has a signature label in Antwerp, will maintain that
        business and act as an external consultant for Hugo, responsible for
        the design and strategy of the collections. WWD first reported that
        Hugo Boss had its eye on Pieters on April 19. Both men start at Hugo on
        June 1.


        Hugo is in 48 countries, with some 1,100 points of sale for men's wear and 370 for women's wear, which was added in 1998.


        Meanwhile, bolstered by a stellar performance of its women's wear
        business as well as strong sales of shoes and leather accessories, Hugo
        Boss AG on Thursday posted robust first- quarter earnings.


        The Metzingen, Germany-based firm said net income for the quarter ended
        in March jumped 18 percent to 70 million euros, or $92 million. Dollar
        figures are at the average exchange rate.


        Earnings before interest and taxes increased 13 percent to 99 million euros, or $130 million.


        Sales for the period gained 9 percent to 500 million euros, or $655
        million. On a currency-adjusted basis, sales rose 12 percent, the
        company said in a statement.


        The women's wear business "performed particularly well," the company
        said, adding sales rose 42 percent to 62 million euros, or $81.2
        million.


        Sales of shoes and leather accessories increased 26 percent to 58
        million euros, or $76 million. Sales of Hugo Boss retail climbed 28
        percent to 52 million euros, or $68 million.


        The company said sales in Europe rose 11 percent to 366 million euros,
        or $480 million. In local currency, sales in the U.S. jumped 17
        percent. In euros, sales gained 7 percent in the U.S. to 54 million
        euros, or $71 million.

        ...I mean the ephemeral, the fugitive, the contingent, the half of art whose other half is the eternal and the immutable.

        Comment

        • Faust
          kitsch killer
          • Sep 2006
          • 37852

          #5
          Re: Bruno Pieters to design for Hugo Boss (?)

          /\ see what I mean? they do very well financially. I guess the Hugo brand does not do well, since it really is overpriced Diesel - maybe they will try to give it a facelift.
          Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde

          StyleZeitgeist Magazine

          Comment

          • Faust
            kitsch killer
            • Sep 2006
            • 37852

            #6
            Well, that didn't last long.

            "Bruno Pieters is stepping down as art director for Hugo Boss’ progressive Hugo collection to concentrate on his own label..."
            Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde

            StyleZeitgeist Magazine

            Comment

            • triumphoftiredeyes
              Member
              • Feb 2009
              • 50

              #7
              Meh, agree with Faust with over priced Diesel(/Mens Warehouse). Having worked for them, each season the product got worse and worse, made in more obscure regions of the world. Then supposedly Diesel produced t-shirts for Orange and they were horrible (S/S 08, if I remember right). The franchise I work for had Hugo in one store and it was okay. The year that I worked for them I bought one pair of boots and four suits to wear to work.

              Hey it was retail 101 for me and a geography lesson...Still trying to get into a job where arrivals are like Christmas.
              "Men are the dreams of shadows." - Pindar

              Comment

              • genevieveryoko
                Senior Member
                • Sep 2009
                • 868

                #8
                oh, I can't wait too see more Bruno...and hopefully he will be doing the men's collections again...

                Bruno Pieters is the future.

                but no plastic shoes...no thank you
                http://genevievelarson.tumblr.com/

                Comment

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