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The new "Jil Sander" opens a store in Paris

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  • Faust
    kitsch killer
    • Sep 2006
    • 37852

    The new "Jil Sander" opens a store in Paris



    Well, not it's all clear - poor Raf is nothing but a mascot to sell accessories. I hope that the line I highlighted is less of a truism, and more of a flop on the part of Deeny, whose journalistic skills leave much to be desired.



    Also, I find it incredibly said that the article refers to the company as "Sander," as if Jil is still there. What a cognitive dissonance.



    From FWD,

    Paris: Jil Sander Moves Next Door



    Godfrey Deeny

    April 19th, 2007 @ 00:24 AM

    Paris


    Jil Sander has opened a new flagship in Paris, just two doors down from the location of its former French star boutique.



    Sander has opened its new boutique at number 56 Ave Montaigne, the
    toniest shopping street in central Paris. The opening, however, marks a
    significant new retail direction for Sander, especially as its new
    space is half the size of its former flagship.



    Under new owners, management and creative director Raf Simons,
    Sander has focused on turning around its bottom-line and opening
    boutiques that focus more on accessories than fashion.



    The original Paris store, located at 52 Ave Montaigne, was opened
    in 1993, and occupied a rambling 9,000 square feet, spread over four
    floors and designed by architect Micheal Gabellini in a purist
    minimalist style. Prior to being redeveloped by Sander, that store had
    been the atelier and showroom of Fench fashion designer Madeleine
    Vionnet.



    The new store comprise 5,000 square feet, offering women?s and
    men?s ready-to-wear, shoes, bags, accessories and fragrances. Its
    aesthetic respects the house?s minimalist traditions, but is a tad
    warmer and fresher in its look.



    Sander is following a similar stratgey in Britain. The German label
    closed down its massive, almost, church-like Burlington flagship at
    London?s Savile Row, amid store losses. It now plans to open a new
    London boutique in the fall.



    Earlier this year, Sander opened a new store in Frankfurt, its
    fifth boutique in Germany, and three new shop-in-shops in Japan. Also
    in the pipeline are new stores in Moscow and St Petersburg, plus three
    more shop-in-shops in Japan.


    Its mid-term goal is to grow its retail chain with 11 new stores
    and shop-in-shops, expanding from 32 stores to 43 stores by the end of
    2007.



    In a word, Sander is on the move.


    Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde

    StyleZeitgeist Magazine
  • lowrey
    ventiundici
    • Dec 2006
    • 8383

    #2
    Re: The new "Jil Sander" opens a store in Paris




    the text sounds very dumb.. hesays "Sander" and at the same timerefers to"it", sounds stupid.




    "turning around its bottom-line", can you say that? [^o)]





    will have to check the new store in august

    "AVANT GUARDE HIGHEST FASHION. NOW NOW this is it people, these are the brands no one fucking knows and people are like WTF. they do everything by hand in their freaking secret basement and shit."

    STYLEZEITGEIST MAGAZINE | BLOG

    Comment

    • PrinceOfCats
      Senior Member
      • Jan 2007
      • 100

      #3
      Re: The new "Jil Sander" opens a store in Paris

      I don't have an MBA or a degree in Marketing but trying to flog trendy handbags to Jil Sander customers sounds moronic. Their knowledge of their customer base must be non-existent.
      the extraordinary metamorphosis of one black liquid into another

      Comment

      • rach2jlc
        Senior Member
        • Sep 2006
        • 265

        #4
        Re: The new "Jil Sander" opens a store in Paris



        Yeah, Jil Sander has never really identified itself primarily with accessories, so making a move there doesn't make much sense.In order to make it profitable, they'll need an "it" bag, which I think Sander simply can't have and stay Sander (the items would be too simple and expensive for the masses who would flock to a Gucci or LV monogrammed bag).




        On the other hand, if they're trying to find a more Sander-esquestyle for the accessories, that aesthetic of simple styles in superlative materials is already done; my guess is that Jil Sander buyers already get their accessories from companies that have a long history of doing just that... like Valextra. But, while I'm sure Valextra does well enough, they certainly aren't an "it" brand making the money of a major fashion house with flagships, runway shows, etc.




        If we look at the initial press releases of the company who bought Jil Sander, though, we can see this move makes sense for them. Their idea was to hold on to the company for a few years, quickly make it profitable, and then sell it again.As such, churning out accessories is the textbook way to do that (and no doubt we'll also be seeing some new Jil Sander fragrances coming out soon). Unfortunately, as mentioned above, it seems that doing this textbook approach to profitability has meant that the heads there have overlooked just who Jil's customer base is.


        Comment

        • Faust
          kitsch killer
          • Sep 2006
          • 37852

          #5
          Re: The new "Jil Sander" opens a store in Paris





          From hintmag




          New and (h)improved Jil Sander continues to shine. After three seasons
          at the helm, lauded wunderkind Raf Simons?whose eponymous men's line
          already commands a cult following?has established a clear direction for
          the brand and won a fair few fans in the process. Evidence of the
          winning streak (the only kind of streak allowed at the newly buffed
          house) could be seen earlier this month, when the Paris flagship was
          relocated to a grander address just two doors down on tony Avenue
          Montaigne. Expect the full range of men's and women's lines, plus a
          tempting selection of shoes and bags in bright patents and metallics,
          the colors for spring (see last month's Hooked).
          Other recent openings include Tokyo, Frankfurt and Rome, with many more
          on the way, while Manhattan fans can expect no fewer than two new
          glossy monuments to futurism. Jil Sander, 56 Avenue Montaigne, +33 1 44
          95 06 70. ?Stephen Morriss

          Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde

          StyleZeitgeist Magazine

          Comment

          • Servo2000
            Senior Member
            • Oct 2006
            • 2183

            #6
            Re: The new "Jil Sander" opens a store in Paris

            I wish I could afford more Jil Sanders... maybe "any" is the word for it.

            Store looks nice, if maybe a little too "obvious." I suppose it's going with the aesthetic, but it's so exactly how I imagined a Jil Sander shop to look that it's not really all that interesting.
            WTB: Rick Owens Padded MA-1 Bomber XS (LIMO / MOUNTAIN)

            Comment

            • deuxmille
              Senior Member
              • Nov 2006
              • 688

              #7
              Re: The new "Jil Sander" opens a store in Paris

              Yup, the interior looks like any other Jil Sander store I've seen, still nice though. I don't like the fact that they have the logo in every window, seems like a bit much.

              Comment

              • Faust
                kitsch killer
                • Sep 2006
                • 37852

                #8
                Re: The new "Jil Sander" opens a store in Paris



                [quote user="deuxmille"]Yup, the interior looks like any other Jil Sander store I've seen, still nice though. I don't like the fact that they have the logo in every window, seems like a bit much.[/quote]



                Yep, the only difference is more shelves for accessories and less racks for clothes - looks identical otherwise.

                Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde

                StyleZeitgeist Magazine

                Comment

                • lowrey
                  ventiundici
                  • Dec 2006
                  • 8383

                  #9
                  Re: The new "Jil Sander" opens a store in Paris



                  Sander has focused on turning around its bottom-line and opening boutiques that focus more on accessories than fashion




                  Expect the full range of men's and women's lines




                  thought that first quote sounded a bit odd [^o)]

                  "AVANT GUARDE HIGHEST FASHION. NOW NOW this is it people, these are the brands no one fucking knows and people are like WTF. they do everything by hand in their freaking secret basement and shit."

                  STYLEZEITGEIST MAGAZINE | BLOG

                  Comment

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