How dandy!
Lanvin to Open Men?s Store on Savile Row
June 27, 2008
PARIS
? Alber Elbaz?s rejuvenation of Lanvin is spreading further into the
men?s department, with a new-look store coming to London?s Savile Row
this fall.
The 1,600-square-foot boutique at 30-32, which will replace an outmoded
unit on New Bond Street, will showcase the French brand?s runway
collection, its classic 15 Faubourg line plus made-to-measure, a pillar
of Lanvin?s men?s wear business since the ?20s.
?Men?s is showing a great dynamic,? said Lanvin president Paul Deneve,
also disclosing plans to renovate its flagship men?s store here on the
Rue du Faubourg Saint-Honore.
Renovations, to be done in stages, commenced earlier this week and are
to be completed by September. Besides a new design concept, the
6,500-square-foot men?s store will house a VIP room for its bespoke
clients on the third floor.
Deneve said Lanvin counts some 120 clients for bespoke, with suits
starting at 5,000 euros and running up to 20,000 euros (or about $7,850
to $31,400). Men?s wear represented 31 percent of Lanvin?s buinsess
last year, Deneve said. Lanvin is slated to show its spring/summer 2009
collection, overseen by Elbaz and designed by Dior Homme alum Lucas
Ossendrijver, on Sunday at the end of Men?s Fashion Week here.
Comment