not very new, except that now designers design with the 2D reproduction of the garments in mind, so the iconic madness eventually affects the very nature of the objects. this is again very postmodern: you don't really wear a garment (well) unless you are wearing it (well) in a picture. it is not how you look like for real that matters, because 'for real' has been replaced by 'in picture'.
it tells something about the nature of fashion too: fashion is clearly on the side of the "yes-thinking" and belongs to a culture of unambiguous adherence (cf the recent discussion about the lack of true critical authorities in this world). so it has to adopt, and to adopt fast, all the major behaviors of the days, instagram included. it is interesting to see some of the designers discussed on SZ as strong iconoclasts, refusing the proliferation of 2D digital copies of their work. Hasn't the avant-garde turned reactionnary ?
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