lanvin for h&m

[gnarjen]

So this is happening..

H&M Said Linking Up with Lanvin

PARIS — It looks like H&M has snared one of the hottest labels in Europe — Lanvin — for its next designer collaboration.

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was only a matter of time.

it'll probably be the best one yet. if you can't get the fabric at least you can get some sense of the shape, which is a good bang for H&M bucks.

[Atom]

Well, are the actual clothes that important in collaborations like this anyway? (They'll probably be poorly made from cheap materials, with lots of compromises made in the production.)

These collaborations are important, and interesting, mostly as marketing tools.

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Well, let's face it: in this particular case it makes a whole lot of sense; Lanvin clothes are aesthetically reflective of people who can't afford the actual clothes for the most part (i guess i'm talking mainly about the menswear, but it applies somewhat to the whole board). Obviously there's a lot of integrity sacrificed as the Lanvin appeal, including the silhouette, is dependent on the specific use of fabric. But if they can approximate the "look" it's a two-way win.

[Faust]

Well, are the actual clothes that important in collaborations like this anyway? (They'll probably be poorly made from cheap materials, with lots of compromises made in the production.)

These collaborations are not important, and not interesting, they are marketing tools.

Fixed.

The clothes will be shit, of course. It is said that Lanvin is doing it - Albez seems to be the one designer who genuinely cared for the beauty of his clothes, as opposed to Lagerfeld or Kawakubo who care mostly about their egos.

[Faust]

Well, let's face it: in this particular case it makes a whole lot of sense; Lanvin clothes are aesthetically reflective of people who can't afford the actual clothes for the most part (i guess i'm talking mainly about the menswear, but it applies somewhat to the whole board). Obviously there's a lot of integrity sacrificed as the Lanvin appeal, including the silhouette, is dependent on the specific use of fabric. But if they can approximate the "look" it's a two-way win.

What Lanvin have you been looking at?

[Atom]

Lanvin clothes are aesthetically reflective of people who can't afford the actual clothes for the most part.

Obviously there's a lot of integrity sacrificed as the Lanvin appeal, including the silhouette, is dependent on the specific use of fabric. But if they can approximate the "look" it's a two-way win.

Yes, I agree. And I'll probably visit H&M the day they're released.

All I said was that the clothes themselves play only small part in collaborations like these, and these collabs should be viewed more from the marketing point of view.

[Faust]

And I say they should be viewed purely from the marketing point of view. It's just a different type of advertising. I mean, the people who do these collabs think that.

[MikeN]

“I have a problem to do a collection that is a secondary line. I mean, you don’t want to be the stepsister. You want to be Cinderella. Show me one girl who wants to be the stepsister.”

-Alber Elbaz in The New Yorker, 3/16/09

[Faust]

/\ bingo

[Real Real]

“I have a problem to do a collection that is a secondary line. I mean, you don’t want to be the stepsister. You want to be Cinderella. Show me one girl who wants to be the stepsister.”

-Alber Elbaz in The New Yorker, 3/16/09

A H&M collaboration wouldn't represent the stepsister, either - it's the mutant child chained to a water pipe in the basement.

I like the way the womens' clothing looks, but the mens' is no longer of interest to me...the sense of humor I used to see isn't there anymore.

[jogu]

^ ive got friends who think the same , they dont like lanvin homme anymore . i read that alber is doing some of the designs for menswear startin with this winter and i do see the change in the clothes . look at current fw and next summers shit , feels very different from past few seasons , like next summers jewelry i hate and some of it is str8 up from this winters womens jewelry ( i noticed it when i was lookin at the ad campaigns for women rite now and then saw some a the same necklaces on the men for next spring ).
i wonder if hes gonna be doin all the menswear for h&m also or if lucas is gonna handle it

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I kinda agree with you, Real Real. Also the forays into casuality I'm not so fond of...$1200 paint splattered jeans?!

[ES3K]

“I have a problem to do a collection that is a secondary line. I mean, you don’t want to be the stepsister. You want to be Cinderella. Show me one girl who wants to be the stepsister.”

-Alber Elbaz in The New Yorker, 3/16/09

They already do a "secondary line", but not branded as such. it appears to me that 2/3 of their recent collections, mainly all the unstructured blazers etc, are "made in romania" (or some other eastern europe country, can't remember really) and priced around EUR 600-700, blazers made in italy are EUR 1200+.

[ProfMonnitoff]

For what its worth mens Lanvin already has the 15 Faubourg line but it's really not diffusion.