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Thread: Boris Bidjan Saberi

  1. #21

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    does anyone actually know what this stuff looks like? does it come out today or ??

  2. #22

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    i wonder how this plays along with some of his rather definitive statements.

    It is possible to see when a designer loses these things – loses part of their soul. It’s not difficult for it to happen because they have no time for anything else because they are doing womenswear, menswear, fragrances and diffusion lines. (…) And this is not what I intend to do and what I intend to be. I think I will stay where I am right now and will continue on this path but I will not grow in size any more.
    (from slamxhype)

    not blaming him at all, looking forward to see what 11 is about. something like this but with exclusive clothes?

  3. #23

  4. #24

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    Quote Originally Posted by merz View Post
    i think the julius manifesto just got some real competition.
    ... actually, i think Boris should do a collaboration with Tatsuro:



    Last edited by surver; 12-11-2012 at 11:25 PM.

  5. #25

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    We all see how fast a newly fashion brand decided to make a diffusion line nowadays.

    According to the "11" statement, don't really see any reasons you can't presents so-called "street wear philosophy" in your mainline.

    Please, everything has its philosophy - I am eating an Apple not Banana, it has too.

    Summary, they all try to follow the Rick Owens' footstep for a business success.
    So what happened now?
    Julius (MA) is boring me for more than 3-4 seasons..
    Damir Doma (Silent) , well..eco friendly basic items?
    now BBS (11), good luck.

    the smartest guy is CCP. LOL kidding.

  6. #26

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    apart from ccp and very few other exceptions, diffusion seems to be necessity – basically it's a way to utilize your brands image to do volume sales without devaluing it. there's only so far you can grow with a high-end niche brand. as boris said himself. bit of a bummer, but understandable, economically.

  7. #27

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    Quote Originally Posted by electricgecko View Post
    apart from ccp and very few other exceptions, diffusion seems to be necessity – basically it's a way to utilize your brands image to do volume sales without devaluing it. there's only so far you can grow with a high-end niche brand. as boris said himself. bit of a bummer, but understandable, economically.
    Sad but this is the truth..l.bet damir makes more money with silent(just take a look at how many stockists silent has). they no longer mention organic as part of the selling points(needs for expansion huh). But at least he's honest with his ambition of commercial success..i

    Never understand the appeal of diffusion line but if it makes economical sense, why not. Just cut the manifesto crap pls....


    P.S. speaking of manifesto, no thing comes remotely close to What Jun did in 2010, still hilarious to read....

  8. #28

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    Never understand the appeal of diffusion line but if it makes economical sense, why not. Just cut the manifesto crap pls....
    diffusion lines provide a possibility to own a piece of a brand's aesthetic and manifesto. you cannot afford (meaning not being patient or dedicated enough to make fewer but better buys instead of buying more and cheaper). i realize that's just part of the appeal of, say, silent, but i think that's what drives the sales first and foremost.

  9. #29

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    Perhaps I'm wrong, but I thought that this was the opposite of a diffusion line. I was under the impression that '11' was all about limited editions and special fabrics/treatments. I also thought that some of this stuff was already around, as these 3 pieces have all been referred to as being from line 11 in various places:

    http://www.darklandsberlin.com/site/...etachable-hood

    http://www.verticelondon.com/trouser..._trousers.html

    http://www.darklandsberlin.com/site/...link-cufflinks

  10. #30

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    One side of Boris's asthetic should be available to a wider market (the long skate street stuff), and can benefit from the economies of larger production runs. If it satisifies demand and funds the future development, why not.

    Also, I'm not sure diffusion lines should be considered permanent. They can work very well at a particular point in a brand's development. Like now. To be consolidated back in at a later date.

  11. #31

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    Quote Originally Posted by jskidder1 View Post
    Perhaps I'm wrong, but I thought that this was the opposite of a diffusion line. I was under the impression that '11' was all about limited editions and special fabrics/treatments. I also thought that some of this stuff was already around, as these 3 pieces have all been referred to as being from line 11 in various places:

    http://www.darklandsberlin.com/site/...etachable-hood

    http://www.verticelondon.com/trouser..._trousers.html

    http://www.darklandsberlin.com/site/...link-cufflinks
    I do believe you are right.

  12. #32

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    Was thinking that this was the normal need to capture a bigger market share, typical when one has investors wanting more profit. I consequently believed this line would have a much lower price point, but the linked garments (posted above) are not evidence of this as they are priced within the same realm as his existing line, so what's the point? Simple market strategy to get people talking about the launch? One can hope that the new stuff won't have those annoying strings hanging from the backs of garments.

  13. #33
    kitsch killer Faust's Avatar
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    It is a diffusion line, but I agree with Pumpfish - it can be done right (see Silent). The main reason for this was the prices for designer clothing are getting out of control and if Boris manages to do this in a way that works well, why not. I think Silent basics are great, and so are DRKSHDW.
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  14. #34

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    is it a diffusion line?

    jskidders post above appears to be accurate. and those don't feel like diffusion items or diffusion prices. and they are limited edition, not mass produced. i am confuse
    dying and coming back gives you considerable perspective

  15. #35
    kitsch killer Faust's Avatar
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    Depends on your definition of diffusion line, I guess. These will be basics at lower prices than the mainline and will have more of a streetwear feel keeping in line with Boris's experiments with fabrics.
    Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde

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  16. #36

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    Quote Originally Posted by Faust View Post
    I think Silent basics are great, and so are DRKSHDW.
    i agree – and both are taking a slightly different approach: drkshdw is close to the mainline (even sharing some signature details) with different fabrics and simpler cuts. silent feels more independent, like a side note to the main collection.

    anyway, back to topic: never occured to me that 11 could be more luxurious than the main line. exciting.

  17. #37

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    There was one pair of pants from the line available via ebay not too long ago but no one went for it:

    http://www.ebay.com/itm/BORIS-BIDJAN...p2047675.l2557

    Really lovely textures with the BBS signature silhouette/cut.
    www.AlbertHuangMD.com - Digital Portfolio Of Projects & Designs

    Merz (5/22/09):"i'm a firm believer that the ultimate prevailing logic in design is 'does shit look sick as fuck' "

  18. #38

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    Quote Originally Posted by jskidder1 View Post
    Perhaps I'm wrong, but I thought that this was the opposite of a diffusion line. I was under the impression that '11' was all about limited editions and special fabrics/treatments.
    I got the exact same impression after reading those last lines in the manifesto saying:
    "11 garments and 11 accessories combine the experimental creations of boris bidjan saberi with thick denims, jerseys, heavy canvas and technical fabrics".

    Anyway whether it be a diffusion line or no, as a huge BBS fan I'd love it if he made some more basic stuff at a lower price (t-shirts for example), but from the statement it seems that it'll be more heavy things than that. Can't wait to see what this ends up with

  19. #39

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    One possibility could be that 11 was conceived but the concept was not properly fleshed out before now, which is pretty common for a lot of designers..................and then he decided a diffusion line was maybe the best means of expressing what he wants to say within the context of 11

    I honestly see Boris going the way of Rick in terms of keeping things interesting, expanding but not necessarily "selling out" and I also think that of all the brands discussed pretty often on SZ he has at the moment the greatest potential for expansion
    Last edited by zamb; 12-12-2012 at 12:58 PM.
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  20. #40
    Senior Member MikeN's Avatar
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    Quote Originally Posted by AKA*NYC View Post
    teaser for the new "11" line by way of diane pernet...

    lol. groundbreaking.

    or, wallbreaking rather.

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