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"Over the next few months International Fur Trade Federation (IFTF) will be stepping up their advertising spend, with the aim of increasing awareness of the fur trade.
The first campaigns have already begun to be published, with a highly editorial collaboration with American fashion designer Rick Owens appearing in the November 2012 issue of GQ in UK, Spain, Germany, France, Italy, Japan and China. There will also be advertisement in the November/December 2012 issue of Vogue.
Rather than solely focusing on fur in fashion, the IFTF are targeting different audiences. The Economist has just included a thought-provoking advertisement in their latest issue, naming fur as another three-letter industry that is continuing to thrive despite the economic downturn alongside oil and gas.
Another advertisement brings to the reader’s attention how fur can be used in interior design. This advertisement brings to the reader’s attention how fur can be used in interior design. This advertisement will feature in House & Garden magazine near the beginning of 2013."
Not trying to start some crazy PETA stuff up in here, just trying to spark a discussion about the current upsurge in fur in fashion. Not to mention Rick's involvement in a marketing campaign to help forward the acceptance of fur...an industry worth over $15bn. I mean using fur is one thing, but waving its banner as well?
"Over the next few months International Fur Trade Federation (IFTF) will be stepping up their advertising spend, with the aim of increasing awareness of the fur trade.
The first campaigns have already begun to be published, with a highly editorial collaboration with American fashion designer Rick Owens appearing in the November 2012 issue of GQ in UK, Spain, Germany, France, Italy, Japan and China. There will also be advertisement in the November/December 2012 issue of Vogue.
Rather than solely focusing on fur in fashion, the IFTF are targeting different audiences. The Economist has just included a thought-provoking advertisement in their latest issue, naming fur as another three-letter industry that is continuing to thrive despite the economic downturn alongside oil and gas.
Another advertisement brings to the reader’s attention how fur can be used in interior design. This advertisement brings to the reader’s attention how fur can be used in interior design. This advertisement will feature in House & Garden magazine near the beginning of 2013."
Not trying to start some crazy PETA stuff up in here, just trying to spark a discussion about the current upsurge in fur in fashion. Not to mention Rick's involvement in a marketing campaign to help forward the acceptance of fur...an industry worth over $15bn. I mean using fur is one thing, but waving its banner as well?
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