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A very interesting article from the Business of Fashion on the go-betweens between the Japanese fashion labels and the West.
The Gatekeepers Who Hold the Keys to Japanese Fashion
BY ROBB YOUNG 11 JUNE, 2013
TOKYO, Japan — All it takes is 24 mindboggling hours in Tokyo’s retail jungle before the penny drops. As seen through the eyes of an eager international shopper, the city certainly surpasses itself as a spellbinding, delightfully bonkers and cutting-edge consumer paradise. But fashion insiders with an eye for opportunity know that it can be as frustratingly inaccessible as it is inspirational and indulgent.
For years, landmark shopping centres like Parco, Marui, Laforet and Ichi-maru-kyu 109 have been full to the brim with unheard-of domestic brands while large tracts of the city’s cool new fashion districts seem untouched by the relentless march of global trade. Although international labels and global mega-brands often get here first and put down deeper roots than in their home markets, relatively few of Japan’s many successful brands have made it big abroad....
The rest is below
http://www.businessoffashion.com/201...e-fashion.html
The Gatekeepers Who Hold the Keys to Japanese Fashion
BY ROBB YOUNG 11 JUNE, 2013
TOKYO, Japan — All it takes is 24 mindboggling hours in Tokyo’s retail jungle before the penny drops. As seen through the eyes of an eager international shopper, the city certainly surpasses itself as a spellbinding, delightfully bonkers and cutting-edge consumer paradise. But fashion insiders with an eye for opportunity know that it can be as frustratingly inaccessible as it is inspirational and indulgent.
For years, landmark shopping centres like Parco, Marui, Laforet and Ichi-maru-kyu 109 have been full to the brim with unheard-of domestic brands while large tracts of the city’s cool new fashion districts seem untouched by the relentless march of global trade. Although international labels and global mega-brands often get here first and put down deeper roots than in their home markets, relatively few of Japan’s many successful brands have made it big abroad....
The rest is below
http://www.businessoffashion.com/201...e-fashion.html