Tying in with some of the recent threads on the forum, this article on Yoox was in one of the UK's big weekend broadsheets
Marchetti is not one of those who insist that stores in the real world should become largely showrooms where the till is rarely troubled and all the real deals are done online. "I remember people saying that the fashion show will disappear and it will all go online. And that didn’t happen. It’s the same with physical stores. For one thing, we are talking about a ratio of about 97 per cent [in store] to three per cent [online] in terms of sales. So let’s be realistic. The stores will always be there and they will always be the main business.
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