Here is an edited selection of men's buyers saying what currently sells.
Now, I take whatever buyers say with a very large grain of salt, but I think this is still very interesting for the zeitgeist.
The full article is on WWD.
“Men are enjoying fashion as much as women — even if they do not shop the same way, [or] as often, but they are more and more sensitive to the fashion trends. They are also very loyal customers. Among are bestsellers are Balenciaga and Lanvin sneakers.” — Laure Heriard Dubreuil, The Webster
“Saint Laurent continues to perform for us. Our customers are really responding to the authenticity of Hedi [Slimane’s] vision for the brand, and are buying into the full looks.” — Damien Paul, Matchesfashion.com
Graphic sweatshirts from Neil Barrett are among the top sellers in the designer area at Printemps.
“The Scoop men’s customer has been investing in fashionable and functional outerwear from Dsquared2, Moncler and Aether.” — Bryan Reynolds, Scoop
“After our ground floor renovation, our accessories business is great, particularly in small and large leather goods [from Balenciaga and others]. The business is growing dramatically.” — Tom Kalenderian, Barneys New York
“Givenchy’s flame prints are this season’s cult item — the sweatshirt in that print sold out within two hours of landing online.” — Damien Paul, Matchesfashion.com
“In sportswear, our strongest business is men’s designer from Prada and Rick Owens to Thom Browne.” — Tom Kalenderian, Barneys New York
“There is such energy around Y-3 at the moment.” — Eleanor Robinson, Selfridges
“Right from the start of the season, products like short-sleeve shirts, polos, T-shirts and shorts have been selling, specifically knits by Marni.” — Takashi Hattori, Beams
“Our customer prefers to stick to basic and versatile colors such as black, white, navy and gray, but also opts for allover patterns including florals and similar graphic prints [such as this one from Billionaire Boys Club].” — Gillian Wong, Hypebeast
“We’re selling lightweight down jackets and vests, as well as technical outerwear [from Stone Island]. We’re seeing lots of layers, and as a result, the pieces are getting thinner and thinner.” — Sam Ben-Avraham, Atrium
“Biker jackets from Saint Laurent and Balmain are also the outerwear piece of choice for the Farfetch guy.” — Gabrielle de Papp, Farfetch
Now, I take whatever buyers say with a very large grain of salt, but I think this is still very interesting for the zeitgeist.
The full article is on WWD.
“Men are enjoying fashion as much as women — even if they do not shop the same way, [or] as often, but they are more and more sensitive to the fashion trends. They are also very loyal customers. Among are bestsellers are Balenciaga and Lanvin sneakers.” — Laure Heriard Dubreuil, The Webster
“Saint Laurent continues to perform for us. Our customers are really responding to the authenticity of Hedi [Slimane’s] vision for the brand, and are buying into the full looks.” — Damien Paul, Matchesfashion.com
Graphic sweatshirts from Neil Barrett are among the top sellers in the designer area at Printemps.
“The Scoop men’s customer has been investing in fashionable and functional outerwear from Dsquared2, Moncler and Aether.” — Bryan Reynolds, Scoop
“After our ground floor renovation, our accessories business is great, particularly in small and large leather goods [from Balenciaga and others]. The business is growing dramatically.” — Tom Kalenderian, Barneys New York
“Givenchy’s flame prints are this season’s cult item — the sweatshirt in that print sold out within two hours of landing online.” — Damien Paul, Matchesfashion.com
“In sportswear, our strongest business is men’s designer from Prada and Rick Owens to Thom Browne.” — Tom Kalenderian, Barneys New York
“There is such energy around Y-3 at the moment.” — Eleanor Robinson, Selfridges
“Right from the start of the season, products like short-sleeve shirts, polos, T-shirts and shorts have been selling, specifically knits by Marni.” — Takashi Hattori, Beams
“Our customer prefers to stick to basic and versatile colors such as black, white, navy and gray, but also opts for allover patterns including florals and similar graphic prints [such as this one from Billionaire Boys Club].” — Gillian Wong, Hypebeast
“We’re selling lightweight down jackets and vests, as well as technical outerwear [from Stone Island]. We’re seeing lots of layers, and as a result, the pieces are getting thinner and thinner.” — Sam Ben-Avraham, Atrium
“Biker jackets from Saint Laurent and Balmain are also the outerwear piece of choice for the Farfetch guy.” — Gabrielle de Papp, Farfetch
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