Op-Ed | Unmasking Margiela - BoF
First Daft Punk, now MMM. Who's next on the list this year?
Last week’s unveiling of [] as Maison Martin Margiela’s head designer may have seemed like another casualty of the age of Instagram. But our modern over-exposed world is actually not a threat but an opportunity — if luxury brands can manage anonymity the right way, argue Joe McShea and Lucian James...
[]’s identity was an open secret in the fashion world. He even listed his job title on his (now deleted) LinkedIn profile. But for the purposes of the Margiela narrative, he was anonymous, and he had never been publicly named or photographed before.
Margiela has been actively trading on a philosophy of anonymity for 25 years. An important part of the cult appeal of the brand is based on its erasure of individual identity, and the promotion of the creative collective team...
[]’s identity was an open secret in the fashion world. He even listed his job title on his (now deleted) LinkedIn profile. But for the purposes of the Margiela narrative, he was anonymous, and he had never been publicly named or photographed before.
Margiela has been actively trading on a philosophy of anonymity for 25 years. An important part of the cult appeal of the brand is based on its erasure of individual identity, and the promotion of the creative collective team...
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