Hi all,

I wrote this article for Highsnobiety, and while the streetwear is a particular offender because it creates scarcity on absolutely artificial basis (you can stamp out hoodies all day long, as opposed to say making only so many leather jackets because of cost of the materials, time spent on construction, and risk of not selling through everything), I think we can easily extrapolate this to much of designer fashion as well. But the larger point here is the culture of narcissism we have created. I look forward to your comments.