Add to Cart: Why the Hunt Feels Better Than the Grail
A few weeks ago a friend mused on the thrill of desiring an object and the inevitable disappointment of actually getting it. “The biggest satisfaction is certainly prior to actually having the item,” he said. “Once you have it, so often you realize that you did not need it, that it is not as great as you think it would be.” I can relate, and probably so can you.