On September 2nd, the iconic Belgian fashion brand Ann Demeulemeester is set to reopen its flagship boutique in Antwerp. The reopening follows a new chapter for the brand, having been acquired by Claudio Antonioli last year, with the goal of bringing the label back to its cult status that it cultivated over the last four decades. The store has been completely redesigned and renovated by Patrick Robyn, Demeulemeester’s husband and partner, for a new shopping era with offerings no longer differentiated between men’s and women’s. The new flagship will also feature not only the brand’s clothing and accessories, but also Demeuleester’s own Serax collection of homeware.
“The renewed flagship store in Antwerp celebrates the renaissance of the brand under Claudio’s wings,” said Demeulemeester.