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  • Faust
    kitsch killer
    • Sep 2006
    • 37852

    Barneys in Vegas



    I know we've talked about it elsewhere - here is an article.



    http://www.dnrnews.com/site/article.php?id=1281


    Barneys Bows in the City of Sin


    By JEAN E. PALMIERI



    NEW YORK ? Barneys New York has landed in Las Vegas.



    Last Thursday, the upscale New York?based specialty retailer opened an
    81,000-square-foot, three-level store at The Shoppes at The Palazzo Las
    Vegas, a new luxury resort adjacent to the Venetian complex on the
    Strip.



    The Palazzo, developed by Las Vegas Sands Corp., is an all-suite hotel
    featuring modern European ambience combined with contemporary
    amenities. It is both home to a dozen upscale restaurants and to the
    Las Vegas version of the hit musical Jersey Boys. The Palazzo also
    boasts the 40/40 Club, a sports bar and lounge founded by Jay-Z, as
    well as a Lamborghini showroom.



    Barneys is the anchor of the Palazzo?s retail component, which features
    over 60 luxury boutiques?20 of which are making their Vegas debut at
    the resort, including Michael Kors. Other retailers at The Shoppes
    include Ralph Lauren, Jimmy Choo, Piaget, Burberry, Ferragamo, Fendi,
    Bottega Veneta and Montblanc.



    ?It?s a very good marketplace,? said Howard Socol, chairman and CEO of
    Barneys. ?We have a great international following, and we will get
    exposed to a lot of people there. It seemed like a natural for us.?



    Socol said the company had been looking for a spot in Vegas for some
    time but held out for what it believed would be the ideal location.
    ?There has never been a full-line store on the Strip; everyone else is
    in the mall,? he said, referring to competitors Neiman Marcus and Saks
    Fifth Avenue, who operate units in the Fashion Show Mall. Customers can
    literally drive up to the door of the store with its bright red
    awnings, turn their car over to a valet and walk in. There is also
    direct access from the hotel. ?Nobody will have the presence of a
    freestanding Barneys store. This was a very special opportunity,? Socol
    said.



    The store was designed by Jeffrey Hutchison & Associates, which
    also worked on the Barneys stores in the Ginza in Tokyo, Copley Place
    in Boston and San Francisco. The goal, according to the company, ?was
    to combine the electricity of Las Vegas with the Barneys New York
    aesthetic.? The store features a massive oval, spiral staircase of
    formed concrete clad in plaster and stone, which culminates in a
    skylight on the third floor. An infinity-edge fountain greets customers
    as they enter, and the building is covered in decorative, custom-fitted
    glass inspired by the suits of playing cards and designed by artist
    John-Paul Philippe in collaboration with Jeffrey Hutchison. Philippe?s
    designs are found throughout the store in dramatic hanging sculptural
    installations and customized back-painted casework, all of which were
    created specifically for this store.



    ?There are a lot of interesting things in the store, and we feel very
    excited and confident about it,? Socol said. He declined to provide a
    volume projection, but said it should rank ?within the top two or three
    branch stores.?



    Men?s wear is located on the third floor and represents one-third of
    the unit?s net selling space, according to Tom Kalenderian, executive
    vice-president and GMM of men?s. In total, men?s spans a little over
    15,000 square feet. Sportswear has the largest representation and is
    broken down into contemporary, designer and luxury gentleman?s
    merchandise. There?s also 3,600 square feet devoted to Co-op,
    Kalenderian said. Clothing is the next largest area, followed by
    furnishings and accessories, and then footwear.



    ?We have over 100 brands in total,? Kalenderian said. ?A dozen in
    tailored, a dozen in contemporary, 60 in Co-op and 40 in furnishings
    and accessories?25 of which are not found in other categories. We also
    have 37 shoe brands and 20 designers. It?s an extremely comprehensive
    and thoughtful assortment that represents the best of Barneys New
    York.?



    Kalenderian said the mix is ?closest to Beverly Hills and Madison Avenue in terms of impact in brands and style.?



    In tailored clothing, he said, top brands include Armani Collezioni as
    well as Giorgio Armani, Etro, Gucci, Dolce & Gabbana, Isaia,
    Ermenegildo Zegna and Zegna Milano. Battistoni, Lanvin 15 Faubourg and
    Kiton will be exclusives in Vegas.



    In designer, brands include Lanvin, Balenciaga, Burberry Prorsum, Dries
    van Noten, Gucci, Number 9, Raf Simons, Thom Browne, Rick Owens,
    Versace, Alexander McQueen, Prada, Dolce & Gabbana, Paul Smith and
    Band of Outsiders.



    Men?s designer accessories and jewelry feature exclusive items from Rod
    Keenan New York, Leonello Borghi, Good Art Hollywood, Tem, Natalia
    Brilli and Ronald Pineau. Furnishings will include dress shirts and
    ties from Battistoni, Lanvin, Etro, Richard James, Kiton, Zegna,
    Fairfax, Isaia and Salvatore Ferragamo.



    Men?s contemporary sportswear and outerwear includes Armani Collezioni,
    James Perse, Tony Melillo, Ermenegildo Zegna, Elie Tahari, John
    Varvatos, Michael Kors, Zegna Sport and Moncler. Luxury sportswear is
    offered from Bamford & Sons, Brunello Cucinelli, Avon Celli, Malo,
    Zegna and Etro.



    Co-op will feature collections from 3.1 Phillip Lim, A.P.C.,
    Billionaire Boys Club, Ice Cream, Helmut Lang, Junya Watanabe Man, Mike
    & Chris, Neil Barrett, Nice Collective, Prada, Raf by Raf Simons,
    Rag & Bone, Shipley & Halmos, Steven Alan, Trovata, Warhol
    Factory X Levi?s X Damien Hirst, and denim from Gilded Age, Ksubi,
    Rogan, Acne and Cassette.



    The main floor will focus on cosmetics, fragrances and women?s
    accessories, while the second floor houses the women?s shoe salon,
    women?s designer collections and the women?s Co-op.



    ?It?s a very luxurious store,? Kalenderian said. ?The assortment is
    planned for the customer looking for unique and special items. This is
    a market that has a potential to reach a higher high.?



    Socol said he expects the store to appeal to both tourists and locals.
    ?Tourism is what the city is all about, but Las Vegas is also one of
    the fastest-growing cities in the U.S., and it?s becoming upscale. So
    we think we?ll attract a good local base too.?



    The high number of tourists will also impact Barneys? marketing plan
    for the store. Billboards, signs and local magazines given out at the
    hotels are expected to reach the tourist base, while Barneys?
    traditional direct-mail pieces will be targeted to the locals. ?And
    we?ll also do some fun things like taxicab tops,? Socol said.



    Kalenderian believes the men?s wear customer will embrace the new
    store. ?Vegas is like a Disneyland for adults, and shopping is a stress
    release. Hopefully, we?ll be a part of their entertainment.?



    Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde

    StyleZeitgeist Magazine
  • Casius
    Senior Member
    • Dec 2006
    • 4772

    #2
    Re: Barneys in Vegas



    Yes! They carry RO. :)



    (I still wonder why Beverly Hills doesn't carry it)

    "because the young are whores. dealers come to carol to get the rock"

    Comment

    • Faust
      kitsch killer
      • Sep 2006
      • 37852

      #3
      Re: Barneys in Vegas

      I'm not sure if these architects supposed to be good or what, but the Boston store is absolutely bland. Not sure how the SF store looks.
      Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde

      StyleZeitgeist Magazine

      Comment

      • Faust
        kitsch killer
        • Sep 2006
        • 37852

        #4
        Re: Barneys in Vegas



        more comments, "20 designer brands, 60 in co-op." I think it's pretty obvious in telling what the US public buys. 20 designer though - I am not sure I can count that many in Madison store.



        And Cas, rejoice! You now know a place where a full RO line up makes it to 60% off!

        Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde

        StyleZeitgeist Magazine

        Comment

        • Casius
          Senior Member
          • Dec 2006
          • 4772

          #5
          Re: Barneys in Vegas

          [quote user="Faust"]

          more comments, "20 designer brands, 60 in co-op." I think it's pretty obvious in telling what the US public buys. 20 designer though - I am not sure I can count that many in Madison store.



          And Cas, rejoice! You now know a place where a full RO line up makes it to 60% off!



          [/quote]



          Haha, no kidding! I'll be going to Vegas in mid Feb. so maybe I'll get the chance to check it out while I'm there. From the one picture I have seen of the place, it looks rather opulent.

          "because the young are whores. dealers come to carol to get the rock"

          Comment

          • Faust
            kitsch killer
            • Sep 2006
            • 37852

            #6
            Re: Barneys in Vegas

            [quote user="Casius"][quote user="Faust"]

            more comments, "20 designer brands, 60 in co-op." I think it's pretty obvious in telling what the US public buys. 20 designer though - I am not sure I can count that many in Madison store.



            And Cas, rejoice! You now know a place where a full RO line up makes it to 60% off!



            [/quote]



            Haha, no kidding! I'll be going to Vegas in mid Feb. so maybe I'll get the chance to check it out while I'm there. From the one picture I have seen of the place, it looks rather opulent.



            [/quote]



            Dude, make sure you make friends with an SA. Will come in handy during the sales.

            Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde

            StyleZeitgeist Magazine

            Comment

            • Casius
              Senior Member
              • Dec 2006
              • 4772

              #7
              Re: Barneys in Vegas

              Yea, for sure and you're definitely right it helps out once sale time comes around.
              "because the young are whores. dealers come to carol to get the rock"

              Comment

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