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Dior Homme Ads in the age of KvH

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  • Faust
    kitsch killer
    • Sep 2006
    • 37852

    Dior Homme Ads in the age of KvH



    What's this?! Karl is a slut! I thought his love for Hedi would outlast his lust for ego! Oh boy...


    Danger: Dior Homme Ads Ahead


    BY MILES SOCHA



    PARIS
    ? Taking Dior Homme back to its couture roots, Kris Van Assche made
    tailored elegance the theme for his first advertising campaign?albeit
    with a hint of danger.



    ?They look like young professional killers,? quipped Karl Lagerfeld,
    who shot three models in a Parisian apartment wearing Van Assche?s
    ballooning, high-waist pants and pristine white shirts.



    Van Assche described the images, which break in February magazines, as
    the ?next step? for the brand?rather than a radical change?in its
    post?Hedi Slimane era. A budding photographer, Slimane lensed recent
    Dior Homme campaigns and favored an edgy, artsy approach.



    ?When one evokes ?elegance,? people tend to think you refer to
    something old-fashioned, boring,? Van Assche said. ?I am totally aware
    that we are living in a sportswear generation, but I feel it is my
    duty?at Dior Homme even more so than at my own label?to propose an
    alternative. ... I prefer to look at it as a challenge: Make elegance
    radical.?



    That?s the reason he selected Lagerfeld, who shoots campaigns for
    Chanel, Fendi, Dom Perignon and others. ?Karl Lagerfeld represents in a
    very personal way this idea of ?modern elegance,?? Van Assche
    explained. ?He has extraordinary and undeniable cultural resources that
    strengthened the concept of the shoot.?



    One subtle change is that the ads were shot in color, ?though one could
    mistake it for black-and-white,? Van Assche allowed. ?Light was used in
    a radical, contrasted manner and the framing adds to the modernity of
    the images.?



    The models, all South American and in their mid-twenties, are also
    slightly older than those in many recent Dior Homme spots. Van Assche
    said his favorite image depicts a model at a window in a black suit
    with a satin-collar detail on the lapels. ?It best translates the
    message of modern noblesse,? he said.



    Dior declined to specify budgets for the spring/summer campaign, but
    Van Assche said the media spend would be on par with a year ago.





    Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde

    StyleZeitgeist Magazine
  • mass
    Senior Member
    • Sep 2006
    • 1131

    #2
    Re: Dior Homme Ads in the age of KvH

    the new campaign is quite poor. the clothes look nice though. haha@the 2nd one.




    Comment

    • zamb
      Senior Member
      • Nov 2006
      • 5834

      #3
      Re: Dior Homme Ads in the age of KvH



      what he is is a word or phrase the he used once in an article i read but i never used.




      he once said, I am not a "star f---er




      but that is what his pattern of behavior seems to be, he latches on to the hottest thing of the moment to keep his name relevant.




      when John galliano was the toast of paris, he snaged Amanda Harleck




      then it was on to Jeremy Scott




      then theyskens




      then Hedi




      now KVA

      “You know,” he says, with a resilient smile, “it is a hard world for poets.”
      .................................................. .......................


      Zam Barrett Spring 2017 Now in stock

      Comment

      • matthewhk
        Senior Member
        • Jan 2007
        • 1049

        #4
        Re: Dior Homme Ads in the age of KvH



        karl is a master of "capturing the moment," on the downside it makes him look very fleeting and directionless. probably the only person i can think of who wears thom browne, libertine, number nine and mastermind japan all in the same wardrobe.



        the photos look alright, for a color campaign i think it looks more "Dior" than the last time they used color ads, in f/w 05 and s/s 06 which was still Hedi era.



        also in the first photo in the OP - is it just me or does it look like a scary dead on resemblance of Marc Jacobs - perhaps a nod to MJ's new infatuation with Dior suits?

        Comment

        • Fuuma
          Senior Member
          • Sep 2006
          • 4050

          #5
          Re: Dior Homme Ads in the age of KvH

          Wow, Armani looks really good this year.
          Selling CCP, Harnden, Raf, Rick etc.
          http://www.stylezeitgeist.com/forums...me-other-stuff

          Comment

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