from WWD
H&M Links With Rei Kawakubo
Published: Thursday, April 03, 2008
By Miles Socha
PARIS ? For its next designer collaboration, H&M is trying on something avant-garde for size and teaming up with Japanese fashion maverick Rei Kawakubo.
A one-time Comme des Garçons for H&M collection is slated to launch in early November as the Swedish fast-fashion giant opens its first stores in Japan: a 10,000-square-foot unit in Tokyo?s Ginza district and a 16,000-square-foot location in hyper-trendy Harajuku. An international rollout will follow.
Kawakubo ? acclaimed for a fearless, experimental approach to fashion ? will design H&M fashions for women, men and children, as well as accessories and a unisex fragrance.
H&M has sparked shopping frenzies for its annual designer collaborations with the likes of Roberto Cavalli, Stella McCartney, Viktor & Rolf and Karl Lagerfeld.
H&M Links With Rei Kawakubo
Published: Thursday, April 03, 2008
By Miles Socha
PARIS ? For its next designer collaboration, H&M is trying on something avant-garde for size and teaming up with Japanese fashion maverick Rei Kawakubo.
A one-time Comme des Garçons for H&M collection is slated to launch in early November as the Swedish fast-fashion giant opens its first stores in Japan: a 10,000-square-foot unit in Tokyo?s Ginza district and a 16,000-square-foot location in hyper-trendy Harajuku. An international rollout will follow.
Kawakubo ? acclaimed for a fearless, experimental approach to fashion ? will design H&M fashions for women, men and children, as well as accessories and a unisex fragrance.
H&M has sparked shopping frenzies for its annual designer collaborations with the likes of Roberto Cavalli, Stella McCartney, Viktor & Rolf and Karl Lagerfeld.
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