I will be writing my thesis about dark fashion brands that communicate by non-branding ideology. With this I mean closed, invisible, incognito communication towards their community. Also defined as the opposite of the so-called traditional marketing
I will be introducing this way of communication in the Dutch fashion market because it is not known in Amsterdam.
I noticed that dark fashion brands don’t use the traditional way of marketing like advertisement etc. Which is very fascinating because how do they get such almost obsessive, strong loyalty, community around this dark world.
It would be very helpful to get your opinion on how dark fashion brands communicate to you? What is the impact of this way of communication in this community? How would you describe dark fashion, what does it mean to you?
It would be great if anyone would have the time to answer an interview with only a few questions.
So I can have some profiles of this community (tribe).
I am looking forward to hearing back from you.
Kind Regards,
I will be introducing this way of communication in the Dutch fashion market because it is not known in Amsterdam.
I noticed that dark fashion brands don’t use the traditional way of marketing like advertisement etc. Which is very fascinating because how do they get such almost obsessive, strong loyalty, community around this dark world.
It would be very helpful to get your opinion on how dark fashion brands communicate to you? What is the impact of this way of communication in this community? How would you describe dark fashion, what does it mean to you?
It would be great if anyone would have the time to answer an interview with only a few questions.
So I can have some profiles of this community (tribe).
I am looking forward to hearing back from you.
Kind Regards,
Comment