The shop of a.PRESSE, the Japanese brand that is currently making a lot of noise amongst menswear enthusiasts, is located in a nondescript concrete building in upper Jingumae, in Tokyo, a ten minute walk from the hubbub of the winding streets above Omotesando, which have been taken over by mainstream streetwear brands.
But walk into the semi-basement space and that is where all the anonymity ends. The walls and columns are clad in a compound made of soil, straw, sand, and cement, giving them a texture somewhere between concrete and Venetian plaster. The furniture is a mix of mid-century Brazilian and Danish, and the speakers are vintage JBL. The brass clothes racks and even the oak wood hangers, are custom made for a.PRESSE. Such minute attention to detail adds warmth and makes the sparseness of the space an asset in itself.
a.PRESSE, Tokyo, Shibuya, Jingumae, 2 Chome−5−4 B1F.
Images courtesy of the brand.