Op-Ed: The Avant-Garde Post Mortem

When I founded StyleZeitgeist in 2006, my aim was to build a forum for people who genuinely love fashion as a creative discipline that speaks to a wider culture. I did not mean for it to solely concentrate on the fashion that I loved, the forward-thinking, boundary-pushing, one connected to youth culture, especially music, especially of the goth / industrial / postpunk-tinged kind. But it kind of morphed into that, because it attracted like-minded people. And so StyleZeitgeist became a hub for what’s come to be called the avant-garde – the truly IYKYK stuff, a fashion subculture.

Introducing K’ANG

This last January during men’s fashion week in Paris I visited the showroom of a new brand called K’ANG, and it was one of the most exciting discoveries of that week for a couple of reasons. First, there hasn’t been much going on in the avant-garde space that StyleZeitgeist has championed since its inception in 2006 as a forum for men’s fashion enthusiasts. That niche has exploded and then imploded, with few survivors and few newcomers. Juyoung Kang, the designer of K’ANG, the brand he launched in 2023, has apprenticed with some of the best of the avant-garde – namely, Maurizio Amaded of m.a.+ and Deepti Barth, the former right hand of Carol Christian Poell. AtDEEPTI, he assisted with patternmaking and fabric sourcing, and at m.a.+ he also designed menswear and womenswear across all product categories.