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Paul Smith opens a SoHo store

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  • Faust
    kitsch killer
    • Sep 2006
    • 37852

    Paul Smith opens a SoHo store



    Could've been worse...

    Paul Smith Arrives in Soho




    Erin Skrypek

    November 10th, 2006 @ 4:03 PM - New York



    Yesterday
    evening, Thursday, November 9th, English designer Sir Paul Smith
    officially opened his new shop on Greene Street in New York. The new
    store is literally "home" to more than just his quintessentially
    print-happy British wears – the large Soho space is divided up into
    intimate, dignified English rooms.


    "I wanted to divide up the space so you could make a little
    discoveries as you walk through," said the always-jovial Smith, who
    made a quick, two-day trip over from the UK to celebrate the opening of
    his newest outlet.


    Upon entering the shop, which has a "barn" created by British
    artist Richard Woods in the storefront window, you encounter the grand
    façade of a stately manor. To your right is a "garden room" filled with
    accessories, the complete collection of Paul Smith fragrances, antique
    furniture and other knick-knacks. Behind this room lies an all white,
    feminine, boudoir to closet his three lines of women's wear, then there
    is a more ornate Italian room stocked with dapper shoes and colorful
    socks, a gallery of art and menswear and a classic oak library of
    sorts.


    Aside from the clean white boudoir, intricately detailed with
    plaster moldings and antique brass, most of the rooms are covered in
    art - drawings, paintings and photographs.


    "This used to be where the Pace Gallery was," Smith said. "I wanted
    to respect that as much as possible, which is why you'll see posters
    from Donald Judd, Josef Albers, Mark Rothko and other artist
    represented by Pace." Apart from the posters, much of the artwork comes
    from Smith's private collection.


    The new shop also has a great collection of books – mostly art
    books – both old and new. A retail space it is, but its history as a
    gallery still lingers welcoming visitors to take in not only Smith's
    lovely array of classic clothes with a humorous twist, but also his
    brilliant taste in art, literature and, as the Brits call it, curios.



    Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde

    StyleZeitgeist Magazine
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