Published: Thursday, February 28, 2008
Fashion Scoops: Top Cat... The Blues... To the Nines
TOP CAT:
Hussein Chalayan is expected to be named creative director of
sportswear giant Puma. Sources in Paris said the London-based designer,
who held a runway show for his fashion line Wednesday, has been tapped
by Puma to up the lifestyle brand's style quotient. It is understood
that Puma, controlled by retail and luxury giant PPR, also will invest
in Chalayan's business. Jochen Zeitz, Puma's chief executive officer,
sat beside PPR ceo François-Henri Pinault at the Chalayan show, but
both declined all comment. Puma has been a player in the
fashion-meets-sporting goods arena in the past, collaborating with
designers including Alexander McQueen, Jil Sander and Philippe Starck.
Last year it launched Urban Mobility, a premium accessories range. It
also tapped Lydia Hearst to design a handbag collection and fitness
line. Puma and Chalayan are to host a press conference and luncheon
today in Paris.
http://www.wwd.com/fashionscoops/article/123006
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