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PARIS — “I think the brand was really just waiting to explode.”
So says Sebastian Suhl, chief executive officer at Givenchy, who is igniting an ambitious project to magnify the French firm’s retail footprint and capitalize on the brand momentum fueled by its creative director, Riccardo Tisci.
In an exclusive interview, his first since joining the LVMH Moët Hennessy Louis Vuitton-owned fashion house 18 months ago from Prada Group, Suhl unveiled plans to open 26 boutiques next year, part of a strategic thrust to have direct retail contributing half of revenues by 2015, up from about a quarter today...
Cha-ching!
So says Sebastian Suhl, chief executive officer at Givenchy, who is igniting an ambitious project to magnify the French firm’s retail footprint and capitalize on the brand momentum fueled by its creative director, Riccardo Tisci.
In an exclusive interview, his first since joining the LVMH Moët Hennessy Louis Vuitton-owned fashion house 18 months ago from Prada Group, Suhl unveiled plans to open 26 boutiques next year, part of a strategic thrust to have direct retail contributing half of revenues by 2015, up from about a quarter today...
Cha-ching!
