Originally posted by julian_doe
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In this same recent Interview piece that I see referenced by scanner, I have read the following, straight from the mouth of the man himself:
OWENS: Yeah. I am not really engaged in the fashion world where advertising and a lot of editorial is essential. I suppose I could have engaged more personally, but I just never did. It kind of worked out for the best because any kind of success doesn't really hinge on me being that visible. Like, I don't have to actually be there when a store opens. I don't have to present my collections to editors and buyers and explain it to anybody, so that's kind of great. It either engages you or it doesn't. There's nothing I can argue that is going to convince anybody even more.
WALLACE: Well, that breeds a very passionate following. I don't think that people sip Rick Owens—do you know what I mean?
OWENS: I think when you create a niche like that, it becomes so specific that people identify with it. People who like it, really like it, and people who don't like it, really hate it. It's polarizing in that way.
MONTANA: I don't need somebody to like it. If they don't like it, that's all.
OWENS: Yeah, and that's great, because it makes you very special to some people. It's kind of like making yourself indispensable. If you really focus and apply yourself, you create something that's ... Did I just call myself indispensable? That's kind of what I wanted to do.
WALLACE: Well, that breeds a very passionate following. I don't think that people sip Rick Owens—do you know what I mean?
OWENS: I think when you create a niche like that, it becomes so specific that people identify with it. People who like it, really like it, and people who don't like it, really hate it. It's polarizing in that way.
MONTANA: I don't need somebody to like it. If they don't like it, that's all.
OWENS: Yeah, and that's great, because it makes you very special to some people. It's kind of like making yourself indispensable. If you really focus and apply yourself, you create something that's ... Did I just call myself indispensable? That's kind of what I wanted to do.
OWENS: There are a couple of separate things, though, about expressing my personal idea of beauty, and also what could be considered beautiful. I like the idea of promoting alternative ideas of beauty. The fashion world can be very strict on the standards of beauty, and I like pushing it around a little bit. I like teasing those ideas a little bit, by promoting quieter kinds of beauty. But also I am thinking about beautiful aspirations and beautiful behavior, and I have found that now, with the fashion shows, I am able to express that a little bit more than I used to. So now I can introduce ideas of, like, "What if we lived in a world without shame?"—when I have guys with their dicks out. Or, with women carrying each other, it's taking a minute to appreciate those moments when someone is supporting somebody in need. That's a very stirring moment that we can all appreciate as a beautiful thing. That's been exciting to me, that I've been able to do that kind of thing, promote those ideas.
OWENS: They have been armor for sure. But armor is just a good-looking thing. There's also my theory about men in military uniforms: Military uniforms have just been perfected over centuries to make a man look dignified and heroic. And I think those are important qualities to everybody. Everybody would like to project a sense of strength and honor, so clothes as armor don't necessarily just have to mean defense; they can also mean something a little bit more elegant. But it's true, my clothes have become very sensual of late, and I don't really know what that means. I don't know if, 10 years from now, I'll be able to figure out exactly what the motivation was. Maybe it's me just softening with age. But as with the draped jackets, I thought I was softening, and then I wasn't. I was just still uptight. It just goes to show that there is always room for learning. I was surprised by how far away I was from that level of serenity that I am kind of hoping for at some point.
WALLACE: But you're so self-reflective. And I don't mean neurotic or anything, but I don't think you'll ever totally let yourself off the hook.
OWENS: You're right. I'll never let myself off the hook because I am also incredibly critical about everything. I am always going to be beating myself up and then forgiving myself afterwards for beating myself up, and then getting on myself for letting myself beat myself up ... I'm very busy. Very, very busy.
WALLACE: But you're so self-reflective. And I don't mean neurotic or anything, but I don't think you'll ever totally let yourself off the hook.
OWENS: You're right. I'll never let myself off the hook because I am also incredibly critical about everything. I am always going to be beating myself up and then forgiving myself afterwards for beating myself up, and then getting on myself for letting myself beat myself up ... I'm very busy. Very, very busy.
We are all aware that Rick is a selfish designer who percolates in a hermetic chamber of his own personal vision, and emerges on a semi-annual basis to display the fruits of the experience. What we love is incidental! And though he progresses along a newer, more alien trajectory with his shapes, silhouettes, and colors, made even more alien by the fact that we're no longer salivating by the racks each season as we used to, the basic inspirational DNA of his work is the same as it always has been; it is only revisited in ways that we, individually, would not consume.
Nothing he has explicitly said -- or, in my opinion, actually produced -- suggests Rick is catering to a wider audience, or taking new hints from Hedi Slimane, or what have you. Yes, Rick is aggressively hyped, and the nature of that hype is identical to the kind that drives the booming (and, I predict, eventually busting) business behind types like Demna or Gosha. But what cemented his legacy -- what brought us all on board as an enduring fanbase, not to be confused with the ebb and flow of the hype-machine -- is the same quality that allows him to bypass hype's whims still benefiting from its machinations: his single-minded, unrelenting focus on Rick's universe. It's his world, we just mess around in it. And up until now, we've all been stoked.
Let's not confuse his growth as an artist with our personal distaste. I'd love to discuss the former in detail, even if the evaluation is ultimately negative, as opposed to why I wouldn't want to wear a pair of baggy silk trousers.
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