For devotees of these cult fashion houses, the niche fragrances are another way to pledge allegiance and to stand apart from mainstream consumer trends. For the houses, the scents help expand upon the unusual ideas raised in their clothing collections – and, hopefully, generate reliable revenue in the process.
I wrote a story for the Australian Financial Review about cult fashion brands creating perfume. Featuring the noses behind Boris Bidjan Saberi, Comme Des Garcons etc... plus quotes from Faust!
I wrote a story for the Australian Financial Review about cult fashion brands creating perfume. Featuring the noses behind Boris Bidjan Saberi, Comme Des Garcons etc... plus quotes from Faust!
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