Just wanted to post this here. Discuss.
NEW YORK, United States — Recently a lot has been said by various prognosticators about how the fashion industry will change in the post-Covid-19 world. Prognosis is good business in the times of upheavals because a lot of panic-stricken people are glued to screens searching for answers. However, research shows that most of prognosticators get it wrong. Why do they persist? Because if they are right, one theory says, they get to beat their chest about it, and if they are wrong, well, people simply won't remember.
Plenty of recent prognoses have been predicting that the coronavirus crisis will prompt fashion consumers to reassess their values and shift their spending away from fast fashion and flashy, marketing-driven luxury megabrands towards quality, sustainability and general sobriety. We will consume less and consume more mindfully and responsibly, so they say. I am here to tell you that, unfortunately, they are wrong.
NEW YORK, United States — Recently a lot has been said by various prognosticators about how the fashion industry will change in the post-Covid-19 world. Prognosis is good business in the times of upheavals because a lot of panic-stricken people are glued to screens searching for answers. However, research shows that most of prognosticators get it wrong. Why do they persist? Because if they are right, one theory says, they get to beat their chest about it, and if they are wrong, well, people simply won't remember.
Plenty of recent prognoses have been predicting that the coronavirus crisis will prompt fashion consumers to reassess their values and shift their spending away from fast fashion and flashy, marketing-driven luxury megabrands towards quality, sustainability and general sobriety. We will consume less and consume more mindfully and responsibly, so they say. I am here to tell you that, unfortunately, they are wrong.
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