AT PITTI UOMO SETCHU ASKS MORE OF US BY ASKING LESS

“We are not a fashion company,” said Satoshi Kuwata, the designer of SETCHU, emphatically, after showing a foldable origami blazer he developed with Davies & Son, the oldest Saville Row tailor. We were at the press preview for his show at Pitti Uomo, the premier men’s trade show in Florence. It was the first SETCHU show, and, according to Kuwata, most likely its last; the reason being that Kuwata’s clothes require careful examination, not to say contemplation.

StyleZeitgeist Podcast: The State of Luxury with Ana Andjelic

On this episode, we speak with Ana Andjelic, the strategic branding mastermind who knows her Bs from “Brand” to “Baudrillard,” author of the Sociology of Business Substack and of the new book Hitmakers: How Brands Influence Culture. We discuss how the luxury industry went off rails through over-expansion, the difference between the luxury and fashion…