I stopped by IF a couple times when I was in nyc this summer and it's a great place. Far preferable to atelier, although atelier has some brands that IF doesn't. The feel of atelier was really cold (I know it's purposeful), and the staff were jerks and not all that knowledgable if I remember. The only perk is to see some brands that you'd otherwise only see online.
IF felt like a place I wanted to stay and wander through for hours. Plus, the owner has his own line of belts that I thought were pretty cool. So check that out.
IF felt like a place I wanted to stay and wander through for hours. Plus, the owner has his own line of belts that I thought were pretty cool. So check that out.
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