I don't mind repetition or dilution. You put enough out there and there will be some monstrosities and mistakes. I am however confused by this collaboration regardless of the unsightly outcome. How does reaching Reebok customers further your label? Perhaps these are the projected purchasers of the 11 line? I'm unconvinced. The Rick Adidas collaboration makes some sense given Adidas has long been intimately involved in the hip hop and sports movements. Reebok? Probably resonates with the 35-40+ year crowd in a hipster/ironic sort of way.
Either way, I'm not going to be too overly critical as anything that supports his ability to make interesting clothes is fine by me.
Either way, I'm not going to be too overly critical as anything that supports his ability to make interesting clothes is fine by me.
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