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Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde
StyleZeitgeist Magazine
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well i can see the relation between the new-era look and the recent japanese street-wear trend with brands like boy london and ktz, but still, not much to do with yohji and his aesthetics nor vision. cant imagine this hat going with his clothes at all.
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no idea what yohji's actual reasoning is, but he's shown an interest in streetwear before. maybe this just fits in that vein.
"As Yamamoto recalls, the idea for Y-3 first emerged when he requested some sneakers from Adidas for a show, which was intended as a subversive nod to the brand's currency with street kids in Japan, who, at the time, were going through one of their periodic infatuations with triple-striped track suits."
from here: http://www.interviewmagazine.com/fas...i-yamamoto-1#_
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The reasoning is young people by and large don't care about Yohji. I mean, he's not even on their radar the way CdG is. Maybe a way to bring some brand awareness?Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde
StyleZeitgeist Magazine
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i see y-3 as something else from this, although the 2 acts could share the same ambitions, y-3 had the capability for him to still play around with.
all i can see here is a logo on a typical new era hat (potentially some died fabric but might just be the lightings in the photo).
i have a hard time believing that many youngsters that discover yohji through this will actually follow him and wear his main line.
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Originally posted by u-ti View Posti have a hard time believing that many youngsters that discover yohji through this will actually follow him and wear his main line.
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Originally posted by Faust View PostThe reasoning is young people by and large don't care about Yohji. I mean, he's not even on their radar the way CdG is. Maybe a way to bring some brand awareness?
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Yohji doesn't own his company anymore. He controls only the two mainlines and don't compromise there. The investors are trying to get their money back - perfume, shooting celebrities etc.. Y-3 again it's pretty much out of yohji's hands. His role there it'a to put the collection together - fittings and styling.
The newera thing it's not so surprising. They doing some celebration of how many years of the brand and asking designers if they can contribute. I think it's Japan only.. Anyway I wish it was black on black.
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/\ Do they also force him to hang with the Biebs?Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde
StyleZeitgeist Magazine
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