Originally posted by 525252
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Trends and sales is sort of chicken and the egg is it not? Small groups do trend research and trend casting and through which give talks to industry people and designers on what will be big in a season or two, I've been to several of these talks, they're just weird. So in a way a very select group of people by observing shopping and cultural habits create trend ideas, sell them to industry people, who then make it mass marketed. Who in that dictated the trend new trend? Those who shopped the last one, or the ones who figured out what they'd buy next? Highlighter colours I'm sure the mass amount of people didn't think of just doing themselves until these forecasters came up with it, and it became the trend on the runway, and sold to the mass.
...As I'm typing I see you posted again. Technically as a corporate creation there is no NEED for fashion to be democratic or widespread. The issue is that fashion deters this line between luxury and necessity (just the need for clothing). So were do we place it? For high fashion it is a very creative field like art, in which there is critique (or should be) and there is the artist who creates and some work is judged to be of higher value than others. Not everyone is a creative and has the foresight or ability to create. Democracy in fashion is placed simply in the markets, the misunderstanding and misuse of the word "democracy". Democracy in this sense is used to represent the idea of equality as in, it is equally accessible to all people. However democracy doesn't intend to describe markets. USA is democratic and capitalist, one being the political structure and the other the economic. So fashion as you put it in sense of trends and how those come about can be democratic, thats the creative structure, but the market is purely capitalist too. So democracy is not an alternative to capitalism, marxism is. And this is kind of what I've been trying to explain about fashion and marxism, thank you for helping me finally find the proper way to explain it.
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