it will not be the same Atelier that people grew to love prior to it's closing. The name was bought and talking to "industry people" the outlook looks a bit grim on what the new iteration of Atelier will actually be. At the very least it's another shop to throw our money at in NYC.
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Originally posted by Quiet View Postit will not be the same Atelier that people grew to love prior to it's closing. The name was bought and talking to "industry people" the outlook looks a bit grim on what the new iteration of Atelier will actually be. At the very least it's another shop to throw our money at in NYC.
Originally posted by BrianK View Postso is there a reason why they're not carrying Rick owens because i figure it would draw more business for themOriginally posted by FaustHOBBY?! HOBBY?!?!?!?!?! You are on SZ, buddy - it ain't no hobby, it's passion, religion, and unbounded cosmic love rolled into one.
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Originally posted by eleves View PostIt's extremely difficult to have a purist shop in the digital age and Atelier was pushing that further than anyone else in NYC with their buys. Guess we just have to give it a chance!
I'd assume it's because there is no point in carrying the line because Rick Owens is literally everywhere nowadays. Also, the Rick Owens flagship was affiliated with the Atelier guys but I'm not sure what the case is now. The saturation of Rick Owens in every possible manner makes it easy to find and acquire current pieces and wouldn't be the big draw that it used to be. For the other brands being introduced like ACNE, Balmain, etc., even though those are widely available too, I'd assume it's to just balance out the customers who would and could purchase something at the store.
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They've just posted this updated brands list:
Looks like they are trying to appeal to a much wider audience now. Sort of a Blackbird on overdrive (with a range of price tiers / styles). Surprised to see so many "street" brands (Dsquared2??). I guess their buys will be more telling...
Whatever the new ownership status, I wonder the total value of purchasing a name if you're going off-brand.
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it is, for a great many reasons, near-impossible in my estimation to keep a purist shop profitable in the US. most of them have something to do with the american milieu, so to avoid ruffling feathers i decline to elaborate.
you will find that it is not so difficult to keep the same purist shop open in japan. all the good stuff sells out within3 days of release.too skinny for rick
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HBA and Off White was the WTF for me . Like others said already regarding Atelier's new brand selection, it's to get a wider range of customers and stay relevant this time around."Instead of feeling alone in a group, it's better to have real solitude all by yourself"
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