Just a few pics so far. I like this a lot--reminiscent of a quirkier Dries Van Noten.
Concept, from their website:
Matohu is a Japanese concept. It has two meanings:
The first meaning is to wear clothes in such a way that it creates an atmosphere of beauty, like the motion of
wrapping your body softly, and leaving a gentle afterglow.
The second gives the sense of restraint, allowing oneself to mature, like a fruit, slowly, and not to consume
something hastily and throw it away.
Concept, from their website:
Matohu is a Japanese concept. It has two meanings:
The first meaning is to wear clothes in such a way that it creates an atmosphere of beauty, like the motion of
wrapping your body softly, and leaving a gentle afterglow.
The second gives the sense of restraint, allowing oneself to mature, like a fruit, slowly, and not to consume
something hastily and throw it away.
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