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yeah, I'm liking the one in blue and also the grey. Nice summer staples, they are for sure. Tried on a TB button down in that exact same grey 2 or so summers ago but I never got around to making the purchase.
not sure that's really "wtf", to be honest. it's a bit of branding hype for sure, but not unusual for that. the shirts look good actually.
maybe the product itself isn't as WTF, but it is a clash of the most hyped streetwear label and one of the most overrated american designer. I can't think of any reasoning for such a collaboration except desperate hype-seeking.
"AVANT GUARDE HIGHEST FASHION. NOW NOW this is it people, these are the brands no one fucking knows and people are like WTF. they do everything by hand in their freaking secret basement and shit."
the shirts looks fine imo, nothing special but definitely not WTF
the concept is just odd. i know that both supreme and thom browne have each their own hype factor, but to be honest, i would not assume that a typical thom browne costumer would want to be associated with Supreme.
calvinc - "Found this place and omg the people here are so cool and they dress super ultra mega well!"
But the typical Supreme consumer do want to be "fashionable" and to get the wearability of some easy streetwear like Supreme, with the logo of Thom Browne gives them exactly what they want. Genius if you ask me. Supreme wearers want the cred for music, art and fashion.
yes, it is good for the Supreme wearer,
but i was talking about Thom Browne customers. i am assuming most are Barney's shopping and either 'fashionable' (at least they consider themselves) or more professional (? assumption here), so i would guess they would not want to be linked with skateboarding and supreme youth culture. these are all generalizations here, so feel free to critique me!
calvinc - "Found this place and omg the people here are so cool and they dress super ultra mega well!"
ok, here's my thinking on it. it looks to me less of a collaboration and more like it's just TB shirts being sold in supreme and on their online store. TB does this (in effect) with all the stores he sells to - the labels are are specific as to the stores thet ordered them. there's no other supreme branding on the shirts.
preppy shirts and streetwear go pretty well together, there's definately crossover appeal, so it's about persuading the supreme customer to buy the "best" preppy shirt you can buy, which I'd imagine they'd be more than willing to do. thom browne customers won't buy their shirts here, but a little bit of an association with a "young" or "cool" or "edgy" will do them no harm.
heh I did a double take, i thought you were talking about SZ's deleuze as well at first. Haven't seen that guy in forever, he added a nice few drops of irreverence to an already highly stirred pot.
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