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Originally posted by darkbydesign View Post
Yeah, but with supply/demand, in the $69.99-$499.99 range and a mass market like Target, they might actually make more cash from these "pieces" than off their mainline. I don't know the fashion industry from a business standpoint, but let's face it, there are big designers doing this with H&M and Target all the time, and I assume by number alone that this must mean they're making a killing of mass produced pieces at these low end stores that then supports their high end, less mainstream work. That H&M crap sells out in minutes a lot of times, despite the relative difference in quality between those pieces and the mainline ones. Further, the high end designers can drop all the items that didn't sell in mainline into Target and people will treat them like they are golden and save up (or put themselves in debt on their credit card) to buy them. It makes good business sense to me, although not so much on the marketing/image side;however all it takes is 51% of your profit coming from the mainstream, and one would think from a business stand point, then the suits in charge might care more about $$$$ generated than image of the house. For Target it's win-win too since it's sorta like merging Target with TJ Maxx or something like that, opening up additional markets for capital and also making their other products look super cheap in comparison, likely driving up sales there too with pragmatists.
****under my breath************************
Glad to see Marc Jacobs clothing where it belongs.....
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Doubtful. What you don't see in my snapshot (and, perhaps, the most important part) is that right beside that $69.99 Marc Jacobs for Target scarf . . . sat a 50% off clearance sign larger than the Leaning Tower of Pisa. And I'm betting their backstock could fill it, too.
No skin off Tar-zhay's nose, though. What they lose in revenue from any collaboration will easily be earned back in "cool points", which in turn generates overall revenue for them in the end, anyway. Brilliant branding, as it makes the big box retailer seem special – yet strips the very same attribute right off the backs of the designers who signed on.
Talk about a designer death certificate..
sain't
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From a recent fashion show in London...
and some other designs that may induce a chuckle
This week, menswear designers took a giant step for all mankind. Now they might want to take a few baby steps back. The London Men's Collection, a week-long preview of cutting edge collections for the Fall/Winter 2013-2014 season, is supposed to offer a glimpse into the future of menswear. Instead it was a harbinger of a fashion apocalypse. Wooden face barricades, toxic waste jumpsuits, and strapless dresses worn by dour male pixies. Ladies, meet your new stylish man. He's your worst nightmare and he knows it.
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