Exactly, F. Because there is nothing wrong with that. My point is that we will always have someone in every discussion who, rather than concede to a great idea, will end up claiming that its greatness is nullified because the idea was born out of the goal of profit, thus lacking genuine-ness. If it isn't apparent by now, I'm on your side of the fence here.
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Originally posted by bukka View PostI'm not an expert in advertising (at all) but it seems to me there's quite a few examples, like Benetton's campaign with an anorexic model (which raises awareness abt anorexia AND the brand equity) or Coca-cola choosing afro-american models circa 1970. But, of course, with such a subjective criterium like "greatness", you might not agree at all.
ps: are you talking about the Oliviero Toscani anorexia campaign? He's the 80s-90s Benetton photographer but this was done much later and is not linked to Benetton.
The Zizek/Abercrombie thing might be a contender:
Selling CCP, Harnden, Raf, Rick etc.
http://www.stylezeitgeist.com/forums...me-other-stuff
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Originally posted by Fuuma View PostYou might have noticed that it appears to be easier to transcend the context with image/video/graphic design than text.
ps: are you talking about the Oliviero Toscani anorexia campaign? He's the 80s-90s Benetton photographer but this was done much later and is not linked to Benetton.
I agree with your point about image/text, but it came at the end of your precedent post, you were still talking about any kind of advertising when you said that you couldn't pinpoint anything great - that's why I replied with example of "great" graphic campaigns
Fun fact it's that I just finished reading Cesar Birotteau's Balzac today, narrating the birth of mass production and, at the same time, advertising. There are some great examples of advertising texts. Anyway, as I said, I don't know much about all this
Edit: that's a cool one heheEternity is in love with the productions of time
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Originally posted by bukka View PostIt's not linked? Really? I'm almost sure that I saw this girl in a Benetton Campaign. Mea culpa if that wasn't the case. Anyway, there are other campaigns by Benetton like the "Unhate" one that were "great" imho.
I agree with your point about image/text, but it came at the end of your precedent post, you were still talking about any kind of advertising when you said that you couldn't pinpoint anything great - that's why I replied with example of "great" graphic campaigns
Fun fact it's that I just finished reading Cesar Birotteau's Balzac today, narrating the birth of mass production and, at the same time, advertising. There are some great examples of advertising texts. Anyway, as I said, I don't know much about all this
Edit: that's a cool one hehe
In other words and coming back to the topic at hand; Zizek discusses ads (the ultimate in mass culture) on the same level as high (say the arts) or low (say folktales) culture and even goes the distance in discussing topics in the same manner when he switches from a book/essay/academic medium to an advertising medium.Selling CCP, Harnden, Raf, Rick etc.
http://www.stylezeitgeist.com/forums...me-other-stuff
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Originally posted by Fuuma View PostIn other words and coming back to the topic at hand; Zizek discusses ads (the ultimate in mass culture) on the same level as high (say the arts) or low (say folktales) culture and even goes the distance in discussing topics in the same manner when he switches from a book/essay/academic medium to an advertising medium.Eternity is in love with the productions of time
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Fumma – might you have that bike/horse sentiment in an animated gif, perhaps? We'd all prefer a visual.
Originally posted by bukka View Post
. . . There are some great examples of advertising texts . . .
This reminds me of an old Stuart Weitzman shoe ad that I tore out of Vogue and glued into
my tattered fashion scrapbook about 20 years ago:
"IF YOU MUST STEP ON SOMEONE TO GET AHEAD, MAKE SURE YOU WEAR A SHARP HEEL"
It was funny, sarcastic, and most important, memorable. The product in the ad was actually just an ink drawing of a woman's shoe – proving that the text, alone, was enough to carry the campaign. 'Greatness' has many definitions.
Originally posted by mrbeuys View Post
Sorry M. You misread. I didn't insinuate that was your opinion..
sain't
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Originally posted by mrbeuys View PostI couldn't even begin to see what's wrong with that.
People's relationship with money and how to make it is rarely constructive or positive.
You may make the greatest product in the world, and many people would love to buy it, but if nobody knows about it how does that help anyone?
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Can we go back to making fun of Kanye now?
Here, I'll start:
That pink Polo he wore in his 2004 video "All Falls Down" – where he gets squirted with yellow mustard while chasing some girl through an airport – has been recreated by a company selling a used Ralph Lauren polo shirt with the mustard smear embroidered on in lieu of the actual condiment.
Yes, you heard me. Embroidered mustard.
But there's only one and it's unauthorized,
so let's see if someone nabs it before those cease and desist letters start rolling in.
website HERE
.
sain't
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Originally posted by interest1 View PostExactly. One person's idea of greatness is another's eye roll. Doesn't help that we're all jaded as fuck, either. And even in the rare event that consensus actually settles on a specific example, you'll still have someone crying foul because "the endgame is profit".
I absolutely think that any kind of artistic creation is tarnished by a motivation of greed(especially if it is insidious and manipulative).
I'm not sure why you said this in such a dismissing way.
the artfulness in advertising is a texture. Nothing of substance.Last edited by apathy!; 06-12-2014, 08:48 PM.
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Originally posted by apathy! View PostI suppose we just have different views of "greatness" and it is a waste of time to argue about the meaning of words.
I absolutely think that any kind of artistic creation is tarnished by a motivation of greed(especially if it is insidious and manipulative).
I'm not sure why you said this in such a dismissing way.
the artfulness in advertising is a texture. Nothing of substance.
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Originally posted by apathy! View PostI suppose we just have different views of "greatness" and it is a waste of time to argue about the meaning of words.
I absolutely think that any kind of artistic creation is tarnished by a motivation of greed(especially if it is insidious and manipulative).
I'm not sure why you said this in such a dismissing way.
the artfulness in advertising is a texture. Nothing of substance.Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde
StyleZeitgeist Magazine
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Originally posted by bukka View PostI'm not an expert in advertising (at all) but it seems to me there's quite a few examples, like Benetton's campaign with an anorexic model (which raises awareness abt anorexia AND the brand equity) or Coca-cola choosing afro-american models circa 1970. But, of course, with such a subjective criterium like "greatness", you might not agree at all.
NO, NO, NO! Sir, you are committing a cardinal sin of praising a brand that latches onto social causes in order to fling v-neck sweaters?! Get thee to the remedial evil marketing course!
Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde
StyleZeitgeist Magazine
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Originally posted by stagename View PostI'm not sure if your points emerge from naivety, ignorance or idealism, but I disapprove of about everything that you just said.
Originally posted by stagename View PostWhy would art for art sake be more artful (or, if I read the underlying assumption of your position correctly, authentic) than art with a motive, wahtehver that motive is.
Originally posted by stagename View PostFact of the matter is a lot of artistic movements sprung from/were combined with protests/claims/demands.
I think you're a little confused. I'm not talking about art without motive being more virtuous. I'm talking about art (if you can even call it that in this context) whose motive is to sell a product being less virtuous.
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