More LOLWUT than WTF: Jerry Seinfeld tapped for Rag & Bone's SS15 Men's lookbook
![](http://i922.photobucket.com/albums/ad66/bruise_beautiful/RampB1_zps80fcc26f.jpg~original)
today Rag & Bone, tomorrow Rick Owens
Not much in fashion surprises me anymore.
If a label wants to separate itself from the droves of essentially indiscernible mid-range contemporary sportswear lines out there by doing something different to nab more brand interest, more power to 'em. Rag & Bone wants to put the guy in their clothes for a menswear campaign? Sure, whatever.
Until I noticed that Jerry Seinfeld will be modeling alongside Paul Boche in the same fashion lookbook, and I admit I kinda cracked.
![LOL](https://www.stylezeitgeist.com/forums/core/images/smilies/lol.gif)
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