More LOLWUT than WTF: Jerry Seinfeld tapped for Rag & Bone's SS15 Men's lookbook
today Rag & Bone, tomorrow Rick Owens
Not much in fashion surprises me anymore.
If a label wants to separate itself from the droves of essentially indiscernible mid-range contemporary sportswear lines out there by doing something different to nab more brand interest, more power to 'em. Rag & Bone wants to put the guy in their clothes for a menswear campaign? Sure, whatever.
Until I noticed that Jerry Seinfeld will be modeling alongside Paul Boche in the same fashion lookbook, and I admit I kinda cracked. Sorting through all the irony while trying to keep George Costanza out of the equation is just asking for an aneurism. My head is spinning as it is.
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