Re: What do you think of today's retail prices?
some great points!
servo-that was exactly what I was trying to get out, thanks for clarifying.
and on my tangent of cost vs. advertising, I believe onemancult has "hit the nail on the head" in that advertising allows houses to increase their prices, thereby increasing the exclusivity and general "aura" and hype surrounding a label, resulting in the increased sales in their diffusion lines. Kind of a rich-get-richer scheme. By advertising and charging more on their main line, they can charge and sell more on their diffusion lines. Mo money, less problems.
Faust, thanks for clearing those prices up for me. For Dries, a 5-10% increase in price is an interesting factoid. If the one of the reasons a Dior tee costs 200 is due to advertising, then an increase on a Dries tee from 150 to 165 doesn't seem so outrageous. The profit margin on the net cost is still astronomical, and so it all comes back to exclusivity, IMO.
some great points!
servo-that was exactly what I was trying to get out, thanks for clarifying.
and on my tangent of cost vs. advertising, I believe onemancult has "hit the nail on the head" in that advertising allows houses to increase their prices, thereby increasing the exclusivity and general "aura" and hype surrounding a label, resulting in the increased sales in their diffusion lines. Kind of a rich-get-richer scheme. By advertising and charging more on their main line, they can charge and sell more on their diffusion lines. Mo money, less problems.
Faust, thanks for clearing those prices up for me. For Dries, a 5-10% increase in price is an interesting factoid. If the one of the reasons a Dior tee costs 200 is due to advertising, then an increase on a Dries tee from 150 to 165 doesn't seem so outrageous. The profit margin on the net cost is still astronomical, and so it all comes back to exclusivity, IMO.
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