Originally posted by TriggerDiscipline
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this equation = lux in general, can be applied to any brand. (and I'm leaving out of the equation distribution but it could be added too)
The "imperfect" aesthetics is just an outcome that sets it appart from traditional luxury, that favors an ideal of perfection, balance and harmony. but then we would be discussing a different topic which would be on the different conceptions of the ideal of beauty. The italian conception that aspirers to symmetry and balance vs a French conception of "chic" which is a play on the codes with a little twist towards unbalance.
"Artisanal" brands are an interesting counterpoint that flourish when lux becomes global and "industrial scale".
EDIT: isn't Porsche (vintage or not) a lux brand originally? ;)
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