AT PITTI UOMO SETCHU ASKS MORE OF US BY ASKING LESS

Fashion, Features/Op-Ed

“We are not a fashion company,” said Satoshi Kuwata, the designer of SETCHU, emphatically, after showing a foldable origami blazer he developed with Davies & Son, the oldest Saville Row tailor. We were at the press preview for his show at Pitti Uomo, the premier men’s trade show in Florence. It was the first SETCHU show, and, according to Kuwata, most likely its last; the reason being that Kuwata’s clothes require careful examination, not to say contemplation.