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  • Faust
    kitsch killer
    • Sep 2006
    • 37849

    #16
    Re: (new) dandyism

    [quote user="tweedlesinpink"]

    if we take away the affectations that the store seems to me to be putting on, i would be very interested as a customer. but trying to push the whole dandy notion as the basis for your stock is no better than giving a boutique a "rock star" theme. i guess if it was a B&M store it might work better, with the idea communicated more subtly through decor and visual design rather than words.



    [/quote]



    exactly.



    CTO, when we point to Wilde and Baudelair - we allude not to the way they dressed, but to their attitude. So, I would imagine noone here is going to put on Baudelaire's coat-tails, or Wilde's fur coats. We've been mostly discussing the attitude.



    Perhaps we should define dandy anew? Obviously M-W's definition 1 : a man who gives exaggerated attention to personal appearance - is incomplete. I would say: a man who gives exaggerated attention to personal appearance as a manifestation of his personality.

    Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde

    StyleZeitgeist Magazine

    Comment

    • cto
      Junior Member
      • Dec 2006
      • 6

      #17
      Re: (new) dandyism



      tweedlesinpink... my point isn't that men are trying dress like the dandies of the past, it is that they are trying to act like them. But if you look at the history of dandies, their style and attitudes have changed through the eras up until the '70's or so, ending w/ Terrance Stamp, when dandyism all but died. Not every dandy dressed the same in each era, that would go against what a dandy is. History only remembers the most iconic. Therefore we picture every dandy to fit that model when in fact they were all different.



      I also feel everyone's being a bit critical of this store. Should they have named the store, "Men's Clothing Store". What successful store doesn't have a unique perspective and "brand" that separates it from the competition. Also being that the store only has a "coming soon" page up at the moment, how are we to know what lays ahead. I seriuosly doubt they will be hitting people over the head w/ that message on a store homepage.







      Comment

      • laika
        moderator
        • Sep 2006
        • 3785

        #18
        Re: (new) dandyism



        Great topic, awesome contributions.



        I would add that when Baudelaire and Wilde were writing, "fashion," as
        we know it, was a fairly new phenomenon. (Fashion existed b/f the 19th
        c. of course, but not in its modern incarnation.) I think the newness
        of it all made B & W very sensitive to the dangers and seductions
        of the fashion system/industry. At the same time, they both knew
        clothes were hugely significant in shaping modern social experience,
        etc. So important, that Wilde went so far as to start designing.
        ("If you cannot be a work of art, wear a work of art")


        I think the biggest disconnect between dandyism and new dandyism is
        that the original dandies were anti-fashion in a profound way, whereas
        the so-called new dandies are all fashion. Franz Ferdinand in the
        newest DH suits is the absolute antithesis of the Sex Pistols, who wore
        there clothes until they were falling apart (hence the safety pins).
        As for Radiohead, I don't think they are so much anti-fashion, as
        simply dismissive of the whole phenomenon. Good for them, I say. But
        not caring isn't really revolutionary.



        Faust, I think your proposed definition of the dandy is interesting,
        but I must respectfully disagree with it. True dandyism, I think, is
        not about personality, but about trying to change society by
        being/making a work of art. If we get rid of this revolutionary
        stance, I think the concept is empty.



        Really enjoying this discussion so much--this is really what zeitgeist is all about, I think.



        ...I mean the ephemeral, the fugitive, the contingent, the half of art whose other half is the eternal and the immutable.

        Comment

        • Faust
          kitsch killer
          • Sep 2006
          • 37849

          #19
          Re: (new) dandyism

          [quote user="laika"]

          Great topic, awesome contributions.



          I would add that when Baudelaire and Wilde were writing, "fashion," as
          we know it, was a fairly new phenomenon. (Fashion existed b/f the 19th
          c. of course, but not in its modern incarnation.) I think the newness
          of it all made B & W very sensitive to the dangers and seductions
          of the fashion system/industry. At the same time, they both knew
          clothes were hugely significant in shaping modern social experience,
          etc. So important, that Wilde went so far as to start designing.
          ("If you cannot be a work of art, wear a work of art")


          I think the biggest disconnect between dandyism and new dandyism is
          that the original dandies were anti-fashion in a profound way, whereas
          the so-called new dandies are all fashion. Franz Ferdinand in the
          newest DH suits is the absolute antithesis of the Sex Pistols, who wore
          there clothes until they were falling apart (hence the safety pins).
          As for Radiohead, I don't think they are so much anti-fashion, as
          simply dismissive of the whole phenomenon. Good for them, I say. But
          not caring isn't really revolutionary.



          Faust, I think your proposed definition of the dandy is interesting,
          but I must respectfully disagree with it. True dandyism, I think, is
          not about personality, but about trying to change society by
          being/making a work of art. If we get rid of this revolutionary
          stance, I think the concept is empty.



          Really enjoying this discussion so much--this is really what zeitgeist is all about, I think.





          [/quote]



          Yes! Can't thank spoxx enough for starting the thread.



          Hmm, I think like your definition. The only trouble I see with it is exclusivity (I guess we could have one dandy per generation, or something)... which is maybe fine - I mean it fits in the context of ourd discussion.



          However, now that I think about it, would you call Kurt Cobain a dandy? It seems like he did not give a crap about what he wore, it was just picked up and imitated all the way to Marc Jacobs. OR, he could've been really clever about puting the "non-caring" look together. I once said that dressing down is as much of a fashion statement as dressing up, and I firmly believe in that.

          Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde

          StyleZeitgeist Magazine

          Comment

          • Johnny
            Senior Member
            • Sep 2006
            • 1923

            #20
            Re: (new) dandyism



            V interesting discussion - has got me thinking....




            Laika - are we talking about Wilde or S Vicious being an original dandy? I don't see them both being that. So yes The Pistols were anti-fashion (although this partly depends on your definition of fashion), but surely Wilde was not (although, again, see above caveat). I agree with one of the previous posters that the concept of "new dandyism" is daft, especially if it's supposed to mean wearing print tees with slightly bright lettering. That's not dandyism, although there may be elements of dandyism in it, in terms of conceptual influence. To me a dandy is kind of hard to describe but you'd know one when you see it! It involves a degree of homage to classicism (cravats and poplin shirts, not woven dunks andbeanies), a requirement for quality and a confidence based on being care-free about trends and modernity (there is I think a "retro-ness" to it). It must be about fashion, in a broad sense, although not necessarily (and indeed intrinsically not) about beingfashionable.




            Men are more interested in how they look now, but in the UK at least, and in the mainstream at least, that has only resulted in metrosexualism - the ridiculous sight of guys standing in packs with their Becks bottles being as hetro as they possibly could imagine, but with the most ridiculously effete asymmetrical bleach blonde haircuts (that of course Wilde would have considered beyond vulgar!) and pink polo shirts. It's sort of what the first website mentioned above is promoting (and no less so simply because it states that it has moved on from metrosexualism). Loomstate and Rag n Bone might be to some degree more sophisticated thanTopman, but will not a dandy make.




            By the way, I've seen Thom Yorke wearing comme and junya, both of which certainly have classical dandy elements to their collections for men, but somehow modernised(tailcoats ingarment dyed polyester, denim jackets in morning trouserfabrics, etc). If there is a truly "modern dandy" group of designers (as opposed to the classicism of say Lanvin or YSL), cdg may be it.


            Comment

            • laika
              moderator
              • Sep 2006
              • 3785

              #21
              Re: (new) dandyism

              Faust, I see your point. I
              didn't mean revolutionary in the sense of "original" though. I think
              just taking up the "anti" stance; and drawing a sharp distinction
              between "fashion" and clothing/ornament/style (fighting the former with
              the latter) is possibly revolutionary. What I am saying is somewhat
              akin to what you wrote on the homepage for SZ.


              As for Cobain...I'll answer Johnny
              along the way....I meant Wilde, not Sid/Rotten as the original
              dandy. (I do think Wilde was anti-fashion though; just not anti-style.) I'm not sure how purposeful the Sex Pistols were in their
              subversion-by-style, so it might be inappropriate to call them dandies
              at all. They were definitely originals though, and I would probably
              call the punks who imitated them dandies. (Seems like a contradiction,
              but I think it's right...need to work it out better). So, by that
              logic, I suppose you could say that Cobain was a dandy. But on the
              other hand, while I agree with you, Faust, that dressing down is a
              fashion statement, it's precisely the fact that it is a "fashion"
              statement that makes it not anti-fashion. It's a reaction to the
              system, but it doesn't try to change the system.

              Johnny, I like your description....I hadn't thought about
              there being a a specific modern dandy style. I guess I was thinking
              dandyism is more a certain attitude towards clothing.
              ...I mean the ephemeral, the fugitive, the contingent, the half of art whose other half is the eternal and the immutable.

              Comment

              • cto
                Junior Member
                • Dec 2006
                • 6

                #22
                Re: (new) dandyism

                [quote user="Johnny"]

                I agree with one of the previous posters that the concept of "new dandyism" is daft, especially if it's supposed to mean wearing print tees with slightly bright lettering. That's not dandyism, although there may be elements of dandyism in it, in terms of conceptual influence. To me a dandy is kind of hard to describe but you'd know one when you see it! It involves a degree of homage to classicism (cravats and poplin shirts, not woven dunks andbeanies), a requirement for quality and a confidence based on being care-free about trends and modernity (there is I think a "retro-ness" to it). It must be about fashion, in a broad sense, although not necessarily (and indeed intrinsically not) about beingfashionable.



                [/quote]



                Johnny makes some good points, but again I think we are judging what a "new" dandy is from a historical point of view. It's definitely not a homage to classicism. Possibly the most iconic dandy ever, Beau Brummell, was completely ahead of his time. He was one of the first men of note to shed his powdered wig, and pioneered his personal style of trousers over
                knee breeches when everyone else was doing the opposite. And because it's all history now, we can see how a whole society eventually followed suit. Can this happen today? Probably not. Trends and cultural shifts just happen too quickly. But I think people can still be a dandy. Affecting all society is not a requirement, as there were more dandies than we know by name. But that does not mean they weren't.



                newdandyism.com's veiw on it is completely valid in this context. I think we live in a different world today and the issues of our day are much different. Between increasing global warming and infringments on our civil liberties by the state we have much more to worry about. If you viewed their column you'd see that they are promoting not just fashion but a sustainable future and political point of view. All there labels seem to have some connection to nature or hand craftmenship, and they seem to be promoting labels like Loomstate and Howies (which they don't carry) which are both completely organic. How many stores promote a brand they don't even sell?



                Who knows, 50 years down the line someone wearing a Call of the Wild shirt and Rag&Bone denim in some new combination and personality could be considered a dandy. Only history will tell us.

                Comment

                • cto
                  Junior Member
                  • Dec 2006
                  • 6

                  #23
                  Re: (new) dandyism

                  additionally... I give the store credit for not doing another typical street brand website w/ a street art, paint splattered, and bright colored motif. It's nice to see a clean brand image directed towards young men.

                  Comment

                  • destroyed
                    Senior Member
                    • Nov 2006
                    • 159

                    #24
                    Re: (new) dandyism



                    suprised there has been no mention of lord whimsy yet: www.lordwhimsy.com



                    there's been a surge of dandyism in philadelphia during the past four or five years; to be expected for a city steeped in history;
                    the now defunct philadelphia independent newspaper (rip) signaled the start, IMO.





                    another reference:



                    grant morrison's Sebastian O (1993), it should be more popular now than ever, morrison stays about 10 years ahead of the curve:



                    http://en.wikipedia.org/wiki/Sebastian_O

                    broken mirror, white terror

                    Comment

                    • Faust
                      kitsch killer
                      • Sep 2006
                      • 37849

                      #25
                      Re: (new) dandyism

                      I was reading Roland Barthes over the weekend, and I liked his description of dandyism. He basically equated dandyism with modernism in art. It was the distancing of the aristocrat and the intellectual from the masses. Since after the French revolution the masses borrowed their non-descript baggy-raggy dress from the English Quackers, the dandy needed to do just the opposite. Barthes is not afraid to say that if the masses started to dress in smoking jackets, you would see a dandy dressed in rags. So I guess a certain polish is not neccessary. I guess Barthes got that part from the hippies, from whom the hipsters have borrowed their carefully calculated scruffiness.
                      Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde

                      StyleZeitgeist Magazine

                      Comment

                      • matthewhk
                        Senior Member
                        • Jan 2007
                        • 1049

                        #26
                        Re: (new) dandyism



                        [quote user="Faust"]I was reading Roland Barthes over the weekend, and I liked his description of dandyism. He basically equated dandyism with modernism in art. It was the distancing of the aristocrat and the intellectual from the masses. Since after the French revolution the masses borrowed their non-descript baggy-raggy dress from the English Quackers, the dandy needed to do just the opposite. Barthes is not afraid to say that if the masses started to dress in smoking jackets, you would see a dandy dressed in rags. So I guess a certain polish is not neccessary. I guess Barthes got that part from the hippies, from whom the hipsters have borrowed their carefully calculated scruffiness.
                        [/quote]



                        That part about a dandy being dressed in rags if everyone else was suited up is a good point...for me, a dandy isn't so much the clothing itself, but like you said earlier the clothing within the cultural context of the times. Hence, I would not consider rock bands dressing in DH or a rapper in Bathing Ape dandies, as they are the product of the mainstream ideal (perhaps some of these people may have started such trends, but by creating something that has so quickly and easily been immersed into the mainstream, I would not consider it dandy-ism). I was reading that book "The Art of Seduction" and there's a mention of the dandy personality as being one of the key seducer archetypes...and what i got from it was a point i agree with: dandyism is about being subversive to what is being pushed as the acceptable status quo. Perhaps while the outward expression of this is an important factor, it is secondary to having a mentality that is naturally inclined to such kind of thought.





                        Thus I'd say there can be many dandies in today's society, heck i'd say everyone has the capacity to be a dandy if they are equipped with the mentality and personality that genuinely wants to go against the grain. Not just as a statement for the sake of rebellion, but out of a genuine need to express themselves as positioned outside of the norm. I'd say for today, what I would consider dandy would be someone who is going against the idea of fit and perfection...a lot of fashion I see nowadays on and offline seems preoccupied with everything having to be perfect fitting, matching up in terms of shape, everything feels so structured and well defined. I think the whole premium/Japanese denim wave is a good example of this. To subvert that, to not give a care about that kind of convention and think in terms of more fluid concepts would be a dandy mentality to me.




                        Finally, I also think that to be a dandy, it can't be calculated at all. As a matter of fact I think a distaste for calculation and deliberation is a necessary prerequisite. I see dandy as not so much being fashionable as being anti-fashion, but within a context of fashion, if that makes any sense...i'm not sure it does, i think i'm rambling at this point so i'll stop lol

                        Comment

                        • sphoxx
                          Member
                          • Nov 2006
                          • 51

                          #27
                          Re: (new) dandyism



                          Great last two posts; my copy of barthes is still in the mail, weigh in when I get a chance on his writings. matt, I definitely agree it's an inward mentality. It's more of an emotion, or subconscious response, than, like you said, a calculated, deliberated series of actions and corresponding mindset.




                          Your "anti-fashion" within the realm of fashion does make sense; the true dandy should serve as an avant guard countermeasure to the mainstream. Kind of a cosmic style checks and balances, haha. Always one step ahead, perhaps criticized by the current mainstream for being so, yet ultimately leads/sways the popular opinion of "fashionable" over time through demonstration. The public paradigm shifts, and the dandy seeks to re/create style again. Its not so mechanical as that; I'd see it in the dialogic sense of perpetual evolution.

                          Comment

                          • sphoxx
                            Member
                            • Nov 2006
                            • 51

                            #28
                            Re: (new) dandyism



                            Write up on fashion156.com:





                            Fine and Dandy



                            by Amber Jane Butchart

                            "Was there a time before the
                            phrases ?men?s fashion? and ?dandy? were inextricably linked? You?d be
                            forgiven for thinking not. Spanning the last few years from Hedi
                            Slimane to Russell Brand, the dandy has become to the noughties what
                            Metrosexual was to the late nineties. It?s a media conflation; a
                            boil-in-the-bag description of any men?s trend involving a silk scarf
                            or tight trousers.



                            But this is a common misconception of what Dandyism truly means.
                            Everyone is familiar with the name of Beau Brummell ? due to the
                            abundance of articles fabling his rise and fall in Regency London,
                            sparked by the return to more formal dress in men?s trends that have
                            been so frequently mislabelled as the Dandy influence. But if truth be
                            told, the strutting peacock looks of flowing scarf, billowing shirt and
                            spray-on jeans have more in common with the Dandy?s adversary and
                            predecessor, the Macaroni. Indeed, ?nothing too tight or too
                            fashionable? was Brummell?s mantra. The Macaronis were the flamboyant
                            eighteenth century characters who wore towering powdered wigs and
                            extravagant silks and were ridiculed by caustic Georgian satirists such
                            as Horace Walpole. In fact, hair became so outlandish that in 1795 the
                            Prime Minister put a tax on hair powder in the hope that it would
                            generate much revenue for the state ? Russell Brand beware?



                            The Dandies, in response to such foppish behaviour ? which was often
                            associated with homosexual subcultures in Regency London ? developed
                            their own set of sartorial codes, headed by the infamous Brummell. A
                            man?s attire was no longer intended to draw attention to the wearer,
                            the idea being that a supreme cut and high quality fabric were the mark
                            of a true gentleman and should take the place of overt ostentation and
                            vulgar ornamentation. And while Brummell can be credited with inventing
                            the cravat, his was a formal affair of white starched linen rather than
                            the faded skull-print scarves that are ubiquitous on the ?urban
                            Dandies? who cruise the streets of Shoreditch.



                            It is in these details that the first connections with current men?s
                            trends can truly be drawn. As men become more discerning consumers,
                            sartorial details and superior materials are becoming more important.
                            Men's wear is being increasingly tapped into by the luxury markets, and
                            Savile Row is becoming a Mecca to a generation of young men who aspire
                            to dress to impress ? far removed from the dressed-down Britpop and
                            grunge styles of the nineties. Vintage clothing is also being bought by
                            men in increasing numbers, attracted to the finer details of
                            hand-finished garments and soft fabrics such as gabardine and rayon. So
                            finally - just as it is about to be overtaken on the High Street by the
                            acid colours of street-wear inspired New Rave styles - the Dandy
                            moniker is at last becoming relevant to men?s trends."

                            Comment

                            • Faust
                              kitsch killer
                              • Sep 2006
                              • 37849

                              #29
                              Re: (new) dandyism



                              /\ A for the effort, but I think she got a few things wrong.



                              1. Metrosexuals is a 00 (or naughties, as she calls them) phenomenon, sorry. Yes, it was coined in the 90's, but noone used it till 00's.



                              2. The flashy stuff she describes as people wanting to be Dandy is called Eurotrash, that's common knowledge.



                              3. My impression of London youth through observation (very limited of course) on the street in Mayfair at night, and in a what was supposed to be a pretty exclusive club (did not seem so to me) was that jeans and sneakers are de rigeur - so I am not sure if it's wishful thinking on the author's part. Same thing in NYC actually. 10 years ago there was no way in hell you would be getting into a club in jeans. So, if anything, things are getting more streety. The biggest trend I see is not that sartorial details are coming back, but that jeans and sneakers are getting more expensive and therefore acceptable. It's pathetic, really - it just shows that a measure of exclusivity is money and not style.



                              P.S. The biggest sartorial effort I am seeing is Gieves from Gieves & Hawkes and Spencer Hart, neither of which she mentions.

                              Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde

                              StyleZeitgeist Magazine

                              Comment

                              • Avantster
                                ¤¤¤
                                • Sep 2006
                                • 1983

                                #30
                                Re: (new) dandyism



                                I cam across this article in a blog the other day and thought it could re-ignite the discussion here.











                                The dandy is in the detail (Tuesday, June 27, 2006)





                                By Mel Campbell



                                http://footpathzeitgeist.blogspot.co...1_archive.html




                                Meccanoid website launch, Melbourne, 9 June 2006. Image from NowNow Pics.

                                Last week I was catching up on my reading and noticed that Roland Barthes was not in fact killed by a laundry truck in 1980, because he had written this article for The Age. But it turns out Barthes is freelancing from beyond the grave, as this is an extract from a new collected volume of essays entitled Roland Barthes: The Language of Fashion. I find it compelling and heartening that Barthes, the godfather of semiotics, was overwhelmed by the prospect of studying street style. As The Australian remarks:


                                Said Barthes:
                                "Originally I had planned to study real clothing, worn by everyone in
                                the street. I gave up." He protested that fashion was too complex - "it
                                deploys a number of 'substances': the material, photography, language"
                                - and the science of its analysis was too young.



                                And so this
                                pioneer had decided to confine himself to the study of a single, pure
                                substance: "fashion clothing as it is refracted through the written
                                language of specialist magazines".



                                But I am interested in the subject of the Age extract: Barthes's thoughts on the phenomenon of the dandy art of dress. When we think of dandies,
                                we think of a historical yet strangely a-historicised phenomenon. It's
                                historical because there is a commonsense understanding that dandies
                                are supposed to look 'old-fashioned'; yet it's a-historicised because
                                people tend to associate dandyishness with an over the top, camp
                                fashion aesthetic, when during the height of the dandy phenomenon in
                                the late 18th and early 19th century, these OTT fellas were more likely
                                to be fops.



                                But it's deliberate that I've including this
                                picture of the spastic hipster looking what many people would call
                                "dandyish". Because I want to mull over whether there is something
                                dandyish about hipsters: in the way they fetishise aesthetic
                                individualism; in the way the dandy was said to cultivate a detached
                                and sceptical manner, much as hipsters are identified with a relentless
                                irony. I was struck by the observation made by the novelist George Meredith, who once defined cynicism as "intellectual dandyism".



                                However, Barthes makes
                                it clear that he is bracketing the rest of dandy culture and
                                concentrating solely on the clothes. First, he talks about the notion
                                of distinction and what it implies for the 'reading' of clothes.

                                A
                                distinguished man is a man who marks himself off from the crowd using
                                modest means, but it is a means whose power, which is a kind of energy,
                                is immense. Since, on the one hand, his aim is to be recognised only by
                                his peers, and on the other, this recognition relies essentially on
                                details, the distinguished man adds to the uniform of his century a
                                number of discreet signs (that is, those that are both barely visible
                                and yet not in keeping with the outfit), which are no longer
                                spectacular signs of a condition that is openly adopted but the simple
                                signs of a tacit agreement. Indeed, distinction takes the signalling
                                aspect of clothes down a semi-clandestine path: for, on the one hand,
                                the group that reads its signs is a limited one, on the other the signs
                                necessary for this reading are rare and, without a particular knowledge
                                of the new vestimentary language, perceptible only with difficulty.
                                At first this reads like a very straightforward, Bourdieuian analysis (and bear in mind that Bourdieu was probably conducting his first Parisian fieldwork while Barthes was writing): a distinguished man distinguishes himself through the cultural capital that determines his tastes. But Barthes is
                                gesturing towards a distinction that is a relation between insiders:
                                one that "classifies the classifier" in the sense that only insiders
                                can recognise the process of classification itself.
                                The
                                dandy [...] is a man who has decided to radicalise the distinction in
                                men's clothing by subjecting it to an absolute logic. Dandyism is not
                                only an ethos but also a technique. The dandy is condemned to invent
                                continually distinctive traits that are ever novel: sometimes he relies
                                on wealth to distance himself from the poor, other times he wants his
                                clothes to look worn out to distance himself from the rich - this is
                                precisely the job of the "detail", which is to allow the dandy to
                                escape the masses and never to be engulfed by them; his singularity is
                                absolute in essence, but limited in substance, as he must never fall
                                into eccentricity, for that is an eminently copyable form.


                                The dandy's clothes are based around a semiotic building block that Barthes calls the "detail". For the dandy continually strives not only to be "other" but also to be alone in his otherness (unlike a subculture, which aims for collective otherness).
                                It is this "detail" that enables such pure distinction. And it is in
                                the (at least theoretical) infinity of singularity that dandies can
                                identify each other. They are recognising each other's thoughtful
                                originality: the precision and subtlety of each other's sartorial
                                signatures. They are not identifying with the other's stylistic
                                similarities, but with the other's stylistic differences.



                                But in practice, writes Barthes, the "detail" was not absolutely singular, and the rise of ready-to-wear clothing struck dandyism a fatal blow.

                                But,
                                more subtly, what ruined dandyism for good, was the birth of "original"
                                boutiques; these boutiques sold clothes and accessories that were not
                                part of mass culture; but because this exclusivity was part of
                                commerce, albeit within the luxury sector, it become itself normative:
                                by buying a shirt, a tie or cufflinks at X or at Z, one was conforming
                                to a certain style, and abdicating all personal (one might say
                                narcissistic) invention of singularity.
                                I am interested in Barthes's
                                insistence that "once limited to the freedom to buy (but not to
                                create), dandyism could not but suffocate and die". He's suggesting
                                that the creativity in consumption is not sufficient to sustain the
                                extreme singularity required by dandyism.


                                What really interests me is Barthes's
                                specific example of the boutique. Boutiques perform a weird balancing
                                act between originality and homogeneity. There are the high-end
                                boutiques specialising in prestigious ready-to-wear labels, like Le Louvre
                                in Melbourne. The advantage of going to such places is the personalised
                                service and the access to exclusive high-end merchandise not available
                                elsewhere. Then there are 'branded' boutiques that sell an
                                idiosyncratic house style or label, like Biba and SEX/World's End, or to give some Melbourne examples, Quick Brown Fox and Frauhaus. These seem to have their own signature: a certain kind of 'look' that is homogenous.



                                Then
                                there are the most interesting sort (and the most relevant to
                                hipsters), which are effectively a collection of niches: they source
                                small-run artisanal labels that would otherwise be hard to buy unless
                                you went straight to the designer. Melbourne examples include Fat, Alice Euphemia and Bobby's Cuts. Now these places also offer a kind of stylistic consonance: in the past I've condemned Alice Euphemia for selling "sheltered workshop clothes"; and Bobby's Cuts specialises in a more tailored kind of rock-star wear featuring skinny ties, vests, what have you.



                                So,
                                does this mean that someone who shops at such boutiques is not a dandy?
                                Well, yes and no. Of course more than one hipster will take a liking to
                                the same "detail", and they might even (quelle horreur!)
                                spot each other at a record label launch wearing the same "detail". But
                                I think that, rather than destroy originality, this inevitability
                                creates a baroque style. When
                                I talk about the 'baroque', I mean the intricate and detailed
                                repetition of a particular stylistic motif such that it becomes
                                something distinct from the original. And I think it's this
                                baroqueness, rather than the absolute singularity of his or her
                                clothing, that marks a hipster.






                                These two fellows were photographed at Misshapes
                                in New York on 10 and 17 June 2006. They are wearing essentially the
                                same outfit: boxy casual jacket; dress shirt; skinny tie; subtle
                                jewellery (badges, necklaces); skinny jeans. But they've managed enough
                                variations on the outfit to make the look their own. And importantly,
                                the constituent elements of the look are not stylistically consonant.
                                There is no way they can have obtained the entire outfit from the one
                                store: it requires bricolage.





                                I
                                included these two because of the startling similarity of their
                                outfits. Fitted V-necked t-shirt in which the neckline cuts into the
                                print; necklace on a long dangly chain; Mick Jagger rock hair and
                                stagey posing. Their baroqueness is of the crudest and laziest kind;
                                but nevertheless they are performing the same process of subcultural
                                distinction that Barthes describes.
                                The tiny differences between their outfits and those of a man who's
                                bought his entire outfit from a high-street chain like Industrie or General Pants
                                "are both barely visible and yet not in keeping with the outfit". There
                                is just enough detail (the necklaces, the t-shirt prints) to mark them
                                as hipsters, and to enable them to recognise each other as hipsters.

                                Ultimately,
                                I don't think this post answers the question of whether hipsters are
                                contemporary dandies. But I think it's valuable to be able to identify
                                what it is about someone's clothing -- someone who isn't necessarily
                                dressed in a spectacular, subcultural way -- that nevertheless allows
                                us to categorise them. I also think Barthes's
                                theory of the detail gives us a point of access into the processes by
                                which we all assert our individuality. Perhaps the hipster has more
                                perceived individuality at stake than most of us. And perhaps that's an
                                interesting perspective itself: the idea of the hipster as a person
                                disaffected with the death of dandyism, and attempting to reassert its
                                lost singularity in the baroque ways that are enabled by contemporary
                                consumer culture.




                                let us raise a toast to ancient cotton, rotten voile, gloomy silk, slick carf, decayed goat, inflamed ram, sooty nelton, stifling silk, lazy sheep, bone-dry broad & skinny baffalo.

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