Re: (new) dandyism
Those look like hipsters, not Dandies.
Those look like hipsters, not Dandies.
But in practice, writes Barthes, the "detail" was not absolutely singular, and the rise of ready-to-wear clothing struck dandyism a fatal blow.
But,I am interested in Barthes's
more subtly, what ruined dandyism for good, was the birth of "original"
boutiques; these boutiques sold clothes and accessories that were not
part of mass culture; but because this exclusivity was part of
commerce, albeit within the luxury sector, it become itself normative:
by buying a shirt, a tie or cufflinks at X or at Z, one was conforming
to a certain style, and abdicating all personal (one might say
narcissistic) invention of singularity.
insistence that "once limited to the freedom to buy (but not to
create), dandyism could not but suffocate and die". He's suggesting
that the creativity in consumption is not sufficient to sustain the
extreme singularity required by dandyism.
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