Originally posted by casem
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"The only rule is don't be boring and dress cute wherever you go. Life is too short to blend in."
-Paris Hilton
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Could anyone enlighten me on why Gosha Rubchinskiy has become so popular so fast? I've only heard about him a few weeks ago and read the Faust/Rick Owens interview where he's mentioned. Apparently "Gosha Rubchinskiy is an indicator on how far the Russian youth culture has evolved of late". But all I see (quite ironic when talking about fashion) is that he is evolving us backwards to the 90s Adidas/FILA that was funny to look at but didn't do anything good to my eyes when it came to symmetry or proportions.
tl;dr: Gosha Rubchinskiy, what has made him become so popular so fast?Last edited by kuriz; 09-20-2016, 05:32 AM.
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Originally posted by kuriz View PostCould anyone enlighten me on why Gosha Rubchinskiy has become so popular so fast? I've only heard about him a few weeks ago and read the Faust/Rick Owens interview where he's mentioned. Apparently "Gosha Rubchinskiy is an indicator on how far the Russian youth culture has evolved of late". But all I see (quite ironic when talking about fashion) is that he is evolving us backwards to the 90s Adidas/FILA that was funny to look at but didn't do anything good to my eyes when it came to symmetry or proportions.
tl;dr: Gosha Rubchinskiy, what has made him become so popular so fast?Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde
StyleZeitgeist Magazine
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Originally posted by kuriz View PostNow here is a name I have to look up. Thank you
Start here and continue hereFashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde
StyleZeitgeist Magazine
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Gosha is something I would never wear cause I dont identify with what he is doing but it is a sign of the times (in youth culture at least) like it or not along with vetements and a lot of other 'new-ish' designers. I feel its quite nice in a way he is 'mocking' the Russian opulence but thats about it. I dont think its a matter of 'taste', sometimes we can be quite snobby here, me included.
Why is it working? athleisure is very popular, I'm almost 100% certain Joffe helped to get it to the level it is today, the idea of 'hype' is stronger than ever thanks to Kanye and friends, the clothes are priced lower than Vetements/Off-White but higher than Supreme etc etc and they go well with these brands that are super hyped today.
I just think he was around at the right time, I dont think there is any longevity to the success that he has today and that it will go the route of Hood By Air. I think he has peaked but who knows?
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Originally posted by Faust View PostBecause people have shitty taste and the hype machine works well.
I think society and culture are evolving towards more and more extreme aesthetics. The fact the system increasingly integrates the margins (artists are no longer critics outside the system, countercultures are now part of the system more and more (because they need to live and sell), the power of "cool" increasingly comes from fusions and unexpected mixes. The more contrasted and surprising a mix, the cooler it is.
this increasingly leads to a process of anesthetization of the ugly and the vulgar. the system looks for more unknown and unused margins to create more "cool". hence the sudden success of a post-soviet ugly aesthetics... but there are plenty of other examples of this macro cultural trend in other areas of culture. DIE ANTWOORD is the best example in music. Ugly is the new beautiful. Vulgar is the new cool. Bad taste is the new good taste.
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Originally posted by Nomadic Planet View PostI don't know.... haha
I think society and culture are evolving towards more and more extreme aesthetics. The fact the system increasingly integrates the margins (artists are no longer critics outside the system, countercultures are now part of the system more and more (because they need to live and sell), the power of "cool" increasingly comes from fusions and unexpected mixes. The more contrasted and surprising a mix, the cooler it is.
this increasingly leads to a process of anesthetization of the ugly and the vulgar. the system looks for more unknown and unused margins to create more "cool". hence the sudden success of a post-soviet ugly aesthetics... but there are plenty of other examples of this macro cultural trend in other areas of culture. DIE ANTWOORD is the best example in music. Ugly is the new beautiful. Vulgar is the new cool. Bad taste is the new good taste.Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde
StyleZeitgeist Magazine
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Originally posted by k3mist View PostGosha is something I would never wear cause I dont identify with what he is doing but it is a sign of the times (in youth culture at least) like it or not along with vetements and a lot of other 'new-ish' designers. I feel its quite nice in a way he is 'mocking' the Russian opulence but thats about it. I dont think its a matter of 'taste', sometimes we can be quite snobby here, me included.
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